This Platform Offers Content That Appeals to Black Millennials
Katherine Pendrill — December 4, 2015 — Pop Culture
'Blavity' is a multi-cultural media platform that offers digital content that appeals to black millennials. Extensive studies have shown that African American millennials are the largest consumers of online content. They are not only the most mobile-obsessive, but they are also more active on social media than any other demographic.
Despite the significant number of black millennials consuming online content, dominant brands have largely failed to cater to this audience. 'Blavity' stands out as one of the few brands that is catering to black millennials. Founded by Morgan DeBaun and Aaron Samuels, the platform provides a mix of humor, critical commentary and valuable think pieces. Unlike other media platforms, Blavity provides a space for alternative voices to share their stories. As DeBaun explains, "Blavity's role is to connect our community with different perspectives and influencers."
With over 700,000 monthly viewers and more than 120,000 followers on social media, Blavity is quickly becoming the voice of black millennials.
Despite the significant number of black millennials consuming online content, dominant brands have largely failed to cater to this audience. 'Blavity' stands out as one of the few brands that is catering to black millennials. Founded by Morgan DeBaun and Aaron Samuels, the platform provides a mix of humor, critical commentary and valuable think pieces. Unlike other media platforms, Blavity provides a space for alternative voices to share their stories. As DeBaun explains, "Blavity's role is to connect our community with different perspectives and influencers."
With over 700,000 monthly viewers and more than 120,000 followers on social media, Blavity is quickly becoming the voice of black millennials.
Trend Themes
1. Black Millennial Content - Multi-cultural media platforms are focusing on creating digital content that appeals to black millennials, offering opportunities to introduce new perspectives to traditional media.
2. Alternative Voices - Multi-cultural media platforms are providing a space for alternative voices to share their stories, creating opportunities for disruptive innovation to challenge and diversify conventional media narratives.
3. Niche Media Consumption - Multi-cultural media platforms provide a platform for niche media consumption, opening up opportunities for brands to appeal to their target audiences with relevant and engaging content.
Industry Implications
1. Media & Entertainment - The media and entertainment industry can tap into multi-cultural media platforms to reach untapped audiences and diversify content, offering opportunities for progressive disruption.
2. Advertising - Advertising industry can leverage multi-cultural media platforms for targeted advertising to niche audiences, offering opportunities for innovative and culturally sensitive strategies.
3. Social Media - Social media industry can potentially expand their user base and improve engagement by partnering with multi-cultural media platforms to showcase diverse content, offering opportunities for mutual growth.
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