Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Michael Hemsworth — December 5, 2024 — Social Good
References: thrivecausemetics & beautypackaging
Thrive Causemetics and Beauty 2 The Streetz have expanded their partnership with a volunteer initiative to support unhoused communities in Los Angeles and provide them with a variety of services.
The initiative will see Thrive Cosmetics bringing together a group of more than 40 community activists, makeup artists and professional hair artists to support over 200 people in need. These individuals will receive essential food distribution alongside cosmetic care packages, hair washing and even makeup application to help them feel their best.
Founder and CEO of Thrive Causemetics Karissa Bodnar spoke on the expanded partnership with Beauty 2 The Streetz saying, "We are honored to support Beauty 2 The Streetz and their compassionate work in creating moments of care, connection, and humanity for those often overlooked. Giving back is at the heart of everything we do, and thanks to our customers and Giving Partners, we've been able to donate over $150 million in funds and products to help communities thrive around the world. Together, we all thrive."
The initiative will see Thrive Cosmetics bringing together a group of more than 40 community activists, makeup artists and professional hair artists to support over 200 people in need. These individuals will receive essential food distribution alongside cosmetic care packages, hair washing and even makeup application to help them feel their best.
Founder and CEO of Thrive Causemetics Karissa Bodnar spoke on the expanded partnership with Beauty 2 The Streetz saying, "We are honored to support Beauty 2 The Streetz and their compassionate work in creating moments of care, connection, and humanity for those often overlooked. Giving back is at the heart of everything we do, and thanks to our customers and Giving Partners, we've been able to donate over $150 million in funds and products to help communities thrive around the world. Together, we all thrive."
Trend Themes
1. Beauty-inclusive Volunteerism - The collaboration between Thrive Causemetics and Beauty 2 The Streetz highlights a growing trend where beauty brands adopt volunteer efforts to create tangible social impact by offering cosmetic services to vulnerable communities.
2. Cosmetics-social Good Partnerships - Partnerships like the one between Thrive Causemetics and Beauty 2 The Streetz represent a trend where beauty brands align with nonprofit organizations to integrate social initiatives into their business models, enhancing community welfare.
3. Holistic Community Support Programs - The initiative to provide both essential food distribution and cosmetic care packages underscores a broader trend in creating holistic support programs that address multiple needs of underserved populations simultaneously.
Industry Implications
1. Beauty and Cosmetics - The beauty industry is increasingly participating in community service programs, indicating potential for brands to build community goodwill and expand their social responsibility missions.
2. Nonprofit and Charitable Organizations - Charitable organizations are finding innovative ways to partner with for-profit entities, enhancing their outreach and service delivery through integrated community engagement initiatives.
3. Social Impact and CSR - Corporate Social Responsibility (CSR) programs are evolving to include hands-on community involvement, showcasing how companies can leverage their resources and expertise for greater societal benefit.
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