Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
Laura McQuarrie — July 22, 2015 — Pop Culture
As well as dominating runways and magazine covers around the world, Karlie Kloss has made herself known for other inspiring ventures like Karlie's Kookies, the Kode with Karlie scholarship program and now, her brand new lifestyle YouTube channel 'Klossy.'
Kloss introduces the channel by sharing the story of how she got into the world of modeling and gives viewers a taste of the content they can expect when tuning in. Although modeling remains a big part of her life, she explains that it is not the be-all and end-all, as she has proven with her other projects and recent acceptance into NYU.
Although Kloss has achieved supermodel status, the candid moments shared on Klossy remind viewers that she is a lot like many other 22-year-old women in many ways. Just as many other youth have taken to the social platform to share their stories, Kloss has the potential to become an even more powerful influencer.
Kloss introduces the channel by sharing the story of how she got into the world of modeling and gives viewers a taste of the content they can expect when tuning in. Although modeling remains a big part of her life, she explains that it is not the be-all and end-all, as she has proven with her other projects and recent acceptance into NYU.
Although Kloss has achieved supermodel status, the candid moments shared on Klossy remind viewers that she is a lot like many other 22-year-old women in many ways. Just as many other youth have taken to the social platform to share their stories, Kloss has the potential to become an even more powerful influencer.
Trend Themes
1. Model Youtube Channels - Opportunity for models to showcase their lives and create a community through YouTube vlogs.
2. Personal Branding - Opportunity for individuals to build their personal brand and connect with audiences through authentic content.
3. Influencer Marketing - Opportunity for brands to collaborate with influential individuals like Karlie Kloss to reach and engage with their target audience.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to collaborate with models and influencers to create engaging content and reach their target market.
2. Media and Entertainment - Disruptive innovation opportunity to create new digital platforms that cater to the growing demand for authentic and relatable content.
3. Education - Disruptive innovation opportunity for educational institutions to leverage the influence of influential individuals like Karlie Kloss to engage and inspire students.
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