Top 100 Food Trends in July

From French fry-favored soft serve to superfood-boosted sorbets, the July 2024 food trends reveal that the frozen desserts category has never been more exciting.

While soft serve has been trending for a few years now, 16 Handles has managed to innovate in the category by putting a salty twist on the classic dish. The brand's bright yellow soft serve tastes just like freshly fried French fries and features real potato fry mix-ins to create the ultimate sweet and salty snack experience.

Beyond soft serve, other frozen desserts like gelato and sorbets are also getting an exciting upgrade. Some of the highlights from the July 2024 food trends roundup include Juiced Generation's juice-inspired gelato flavors created in collaboration with Italian Gelato Expert Cristiano Rossi, as well as Pitaya Foods' Sorbetter lineup, which features functional ingredients like Vitamin C and manganese.