Heinz Tested Its Two New Sauces in Restaurants Before Retail
Laura McQuarrie — June 4, 2024 — Lifestyle
References: kraftheinzcompany & businesswire
After testing six sauces in select restaurants last year, Heinz is launching two limited-edition condiments with globally inspired flavors: Black Garlic Ranch and Harissa Aioli. These new-to-category sauces quickly became favorites among those who tried them and now, consumers across the country have the opportunity to try them exclusively via Walmart and Target stores.
Black Garlic Ranch and Harissa Aioli are the first innovations that Heinz tested in-restaurant before introducing them to store shelves nationwide, and they're uniquely poised to satisfy Gen Z's cravings for internationally inspired flavors and cuisines. While Black Garlic Ranch (the Walmart exclusive combines the mellow, deep flavor of black garlic with creamy ranch, Harissa Aioli (the Target exclusive) plays with a blend of smoky roasted red pepper flavors and a hint of heat.
Black Garlic Ranch and Harissa Aioli are the first innovations that Heinz tested in-restaurant before introducing them to store shelves nationwide, and they're uniquely poised to satisfy Gen Z's cravings for internationally inspired flavors and cuisines. While Black Garlic Ranch (the Walmart exclusive combines the mellow, deep flavor of black garlic with creamy ranch, Harissa Aioli (the Target exclusive) plays with a blend of smoky roasted red pepper flavors and a hint of heat.
Trend Themes
1. Restaurant-first Product Testing - Testing products directly in restaurants before retail launch offers valuable consumer feedback in a real-world setting.
2. Limited-edition Flavor Experiences - Consumers are drawn to exclusive and limited-edition sauces that offer unique and globally inspired taste profiles.
3. Internationally Inspired Condiments - Condiments infused with international flavors cater to adventurous palates and the global taste preferences of younger generations.
Industry Implications
1. Food and Beverage - The food and beverage industry sees a growing trend in offering global flavors to cater to diverse consumer tastes.
2. Retail - Retail sectors benefit from exclusive product placements, driving consumers to specific stores for unique items.
3. Hospitality - Hospitality businesses can use in-restaurant product testing as a strategic method to introduce new items and gauge customer interest.
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