Erewhon's Vacation Sunscreen Smoothie Takes After a Sun Lotion
Laura McQuarrie — June 4, 2024 — Marketing
References: vacation.inc & instagram
Nostalgic sun care brand Vacation, known for reimagining the 1980s poolside aesthetic, is the latest to collaborate with upscale supermarket chain Erewhon on a co-branded smoothie—and it's called The Vacation Sunscreen Smoothie.
This summer smoothie is made with Erewhon's Coconut Super-Blend, featuring five organic coconut-based ingredients: organic coconut milk, coconut water, coconut meat, coconut soft serve and decadent coconut whipped cream. These heavenly tropical ingredients are paired with organic banana and blue spirulina for a myriad of health benefits and a splash of color, plus organic Tahitian vanilla syrup, aloe and sea salt.
This limited-time smoothie takes cues from "the world's best-selling sunscreen," Vacation's Classic Lotion SPF 30, and several of its ingredients like coconut oil, aloe vera and banana extract.
This summer smoothie is made with Erewhon's Coconut Super-Blend, featuring five organic coconut-based ingredients: organic coconut milk, coconut water, coconut meat, coconut soft serve and decadent coconut whipped cream. These heavenly tropical ingredients are paired with organic banana and blue spirulina for a myriad of health benefits and a splash of color, plus organic Tahitian vanilla syrup, aloe and sea salt.
This limited-time smoothie takes cues from "the world's best-selling sunscreen," Vacation's Classic Lotion SPF 30, and several of its ingredients like coconut oil, aloe vera and banana extract.
Trend Themes
1. Co-branded Health Drinks - Exclusive partnerships like Erewhon and Vacation's sunscreen-inspired smoothie present novel opportunities for cross-industry brand synergies.
2. Nostalgic Branding - Reimagining 1980s aesthetics in modern products taps into consumer nostalgia, creating a unique appeal for new and existing customers.
3. Functional Ingredients - Incorporating ingredients with perceived health benefits, such as blue spirulina and aloe, aligns with the growing demand for functional and wellness-oriented products.
Industry Implications
1. Beverage Industry - The collaboration between Erewhon and Vacation showcases the potential for innovative, health-focused beverages that blend nostalgia with modern wellness trends.
2. Sun Care Industry - Drawing inspiration from sun care products for consumable goods highlights a new way to extend brand influence and diversify product offerings.
3. Gourmet Supermarkets - High-end retailers like Erewhon are leveraging unique, limited-time offerings to differentiate themselves in a competitive market and attract discerning consumers.
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