These Lost Sheep Coffee Iced Drinks Come in Two Options
Michael Hemsworth — May 20, 2024 — Lifestyle
References: lostsheepcoffee & betterretailing
These new Lost Sheep Coffee Iced drinks are being launched by the UK-based coffee roaster as its first foray into the ready-to-drink (RTD) market to provide consumers with a barista-grade refreshment to enjoy. The products include the Iced Latte and Iced Mocha drinks, which are both crafted with the brand's Get To The Hopper coffee that consists of Brazilian and Columbian beans. The drinks are both crafted with skimmed milk and come in at less than 85-calories per can to make them a permissible option for a wide range of consumers to enjoy.
Founder Stuart Wilson spoke on the new Lost Sheep Coffee Iced drinks saying, "With Gen Z consumers more likely to drink ready to drink coffee than hot coffee, the category is buzzing, yet right now in the UK there isn’t another brand using ‘farm-to-can’ traceable, speciality grade beans in a ready to drink milk-based coffee format. We want to be the first to do this, making fully traceable, speciality grade coffee more accessible to a new generation of coffee lovers."
Founder Stuart Wilson spoke on the new Lost Sheep Coffee Iced drinks saying, "With Gen Z consumers more likely to drink ready to drink coffee than hot coffee, the category is buzzing, yet right now in the UK there isn’t another brand using ‘farm-to-can’ traceable, speciality grade beans in a ready to drink milk-based coffee format. We want to be the first to do this, making fully traceable, speciality grade coffee more accessible to a new generation of coffee lovers."
Trend Themes
1. RTD Coffee Expansion - Fast-growing ready-to-drink coffee market presents the opportunity to introduce premium, traceable specialty grades as seen with Lost Sheep Coffee.
2. Calorie-conscious Beverages - Health-conscious consumers are driving demand for low-calorie beverage options that do not compromise on taste or quality.
3. Gen Z Beverage Preferences - With Gen Z favoring RTD coffee over traditional hot coffee, brands can capture this demographic with innovative, on-the-go coffee solutions.
Industry Implications
1. Beverage Industry - The introduction of barista-quality, traceable RTD coffees broadens the scope for premium offerings within the beverage sector.
2. Health & Wellness - Low-calorie, quality beverages cater to the growing segment of health-conscious individuals within this expanding industry.
3. Specialty Coffee - Integrating specialty-grade beans in convenient formats bridges the gap between artisanal coffee experiences and everyday consumer access.
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