Cavin's Milkshakes Come in Aluminum Packaging
Michael Hemsworth — May 31, 2024 — Marketing
The Cavin's Milkshakes from the India-based CavinKare company are packaged in aluminum cans thanks to a partnership with the Ball Corporation to leverage its capabilities when it comes to sustainable packaging.
The canned milkshakes are expected to shake up the dairy industry in India and provide consumers with an easy way to enjoy the classic treat. The packaging is also highly recyclable to encourage consumers to recycle it after use and contribute to a more circular economy. The packaging is also reported to withstand the retort process to ensure the product will maintain its nutrients, flavor and freshness.
Business Head of Beverages Division at CavinKare Mallikeswaran KG commented on the Cavin's Milkshakes packaging saying, "CavinKare is thrilled to embark on this journey towards sustainable packaging options with Ball Corporation. Our transition to aluminium cans underscores our commitment to delivering superior quality products while minimising our environmental footprint.”
The canned milkshakes are expected to shake up the dairy industry in India and provide consumers with an easy way to enjoy the classic treat. The packaging is also highly recyclable to encourage consumers to recycle it after use and contribute to a more circular economy. The packaging is also reported to withstand the retort process to ensure the product will maintain its nutrients, flavor and freshness.
Business Head of Beverages Division at CavinKare Mallikeswaran KG commented on the Cavin's Milkshakes packaging saying, "CavinKare is thrilled to embark on this journey towards sustainable packaging options with Ball Corporation. Our transition to aluminium cans underscores our commitment to delivering superior quality products while minimising our environmental footprint.”
Trend Themes
1. Eco-friendly Beverage Packaging - The shift to aluminum cans for milkshakes emphasizes a growing trend towards sustainable packaging solutions in the beverage industry.
2. Circular Economy Impacts - Recyclable packaging like aluminum cans supports a circular economy by encouraging consumers to recycle and reduce waste.
3. Nutrient-retentive Packaging - Packaging that withstands retort processes without compromising product quality is revolutionizing how perishable consumables are stored and sold.
Industry Implications
1. Sustainable Packaging - Innovations in sustainable packaging are reshaping the way beverages and other consumables are presented to eco-conscious consumers.
2. Dairy Beverage Market - The dairy industry is experiencing significant shifts as products like milkshakes adopt more recyclable and innovative packaging solutions.
3. Aluminum Can Manufacturing - Manufacturers of aluminum cans are seeing increased demand from food and beverage companies seeking greener packaging options.
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