The Ueshima Coffee Company Launched Two New Drinks in the UK
Michael Hemsworth — June 5, 2024 — Lifestyle
References: ueshimacoffeecompany & grocerytrader
The Ueshima Coffee Company has announced two new canned lattes for the UK market to provide consumers with a convenient way to enjoy a cafe-quality drink at their leisure.
The products include the Iced Latte and Iced Matcha Latte, which are both packaged in 100% recyclable cans. The Iced Latte comes in at 75-calories with 10-grams of sugar, while the Iced Matcha Latte contains 86-calories and 11-grams of sugar. Priced at £2 each, the drinks are arriving now just in time for the warm weather months.
Marketing Controller at the Ueshima Coffee Company Kirsty Pavely commented on the new lattes saying, "As the company who brought the world’s first canned coffee to market [in Japan], we are delighted to be able to bring the product to the UK for the first time. Our ready-to-drink range has been crafted with the same passion and dedication that has made Ueshima Coffee Company a beloved brand in Japan and beyond."
The products include the Iced Latte and Iced Matcha Latte, which are both packaged in 100% recyclable cans. The Iced Latte comes in at 75-calories with 10-grams of sugar, while the Iced Matcha Latte contains 86-calories and 11-grams of sugar. Priced at £2 each, the drinks are arriving now just in time for the warm weather months.
Marketing Controller at the Ueshima Coffee Company Kirsty Pavely commented on the new lattes saying, "As the company who brought the world’s first canned coffee to market [in Japan], we are delighted to be able to bring the product to the UK for the first time. Our ready-to-drink range has been crafted with the same passion and dedication that has made Ueshima Coffee Company a beloved brand in Japan and beyond."
Trend Themes
1. Convenient Canned Beverages - Expanding the market for ready-to-drink coffee with high-quality, cafe-style offerings in eco-friendly packaging presents an innovative way to blend convenience with sustainability.
2. Matcha-inspired Products - Incorporating matcha into mainstream beverages taps into the growing consumer interest in health-conscious and trend-forward drink options.
3. Sustainable Packaging Solutions - Utilizing 100% recyclable cans exemplifies a shift towards more environmentally responsible product packaging in the beverage industry.
Industry Implications
1. Beverage Industry - The introduction of canned Japanese lattes into the UK market reflects ongoing innovations in the ready-to-drink coffee sector.
2. Sustainability - Adoption of fully recyclable packaging by beverage brands marks an essential move towards reducing environmental impact.
3. Health and Wellness - With an increased calorie-conscious and sugar-aware profile, these new drinks align with the consumer trend toward healthier beverage options.
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