Sauce-Filled Hash Browns

The Heinz Barbecue Filled Hash Browns are a convenient product slated to arrive in the UK to provide consumers with an easy way to prepare breakfast midweek or on the weekends.

The product features classic hash browns that are filled with Heinz BBQ sauce, which will be revealed upon being bitten or cut into. This eliminates the need for standalone condiments and helps to elevate the simple flavor of the breakfast product. The product is making its way exclusively to Iceland Foods locations where shoppers can pick up a box for £2.50 starting next month.

Group Buying Director at Iceland Foods Andrew Staniland spoke on the Heinz Barbecue Filled Hash Browns saying, "We’re committed to providing our customers with innovative and exciting foods and we’re thrilled to be offering the new Heinz BBQ Filled Hash Browns exclusively across our stores. The launch of Heinz Tomato Ketchup Filled Hash Browns was a huge hit last year, and we can’t wait for people to try this incredible new product, which is sure to be a firm favourite for breakfast, BBQ sauce and hash brown lovers alike.”