ONE Bars & The Hershey Company Collaborated on Low-Sugar Bars
Laura McQuarrie — June 21, 2024 — Marketing
References: one1brands & allrecipes
ONE Brands' protein-packed ONE Bars are beloved for sharing decadent flavors with minimal sugar and in collaboration with The Hershey Company, the brand is introducing two all-new bars inspired by iconic sweet treats. The ONE Reese’s Peanut Butter Lovers flavor and the ONE Hershey’s Cookies ‘n’ Creme flavor are both protein bars with 18 grams of protein and three grams of sugar.
While there are many peanut butter- and cookie-flavored protein bars on the market, consumers are often concerned with flavor accuracy, texture consistency and overall palatability—but these two new bars banish worries about chalkiness, crumbly formulas or artificial aftertastes.
These ONE Brands bars with familiar flavors feed into The Hershey Company's better-for-you strategy, created to support consumers wherever they are in their journey.
While there are many peanut butter- and cookie-flavored protein bars on the market, consumers are often concerned with flavor accuracy, texture consistency and overall palatability—but these two new bars banish worries about chalkiness, crumbly formulas or artificial aftertastes.
These ONE Brands bars with familiar flavors feed into The Hershey Company's better-for-you strategy, created to support consumers wherever they are in their journey.
Trend Themes
1. Candy-flavored Protein Bars - Protein bars infused with candy-inspired flavors are attracting health-conscious consumers seeking indulgent snacking options with minimal sugar.
2. Collaborative Health Products - Partnerships between existing health-oriented brands and major confectionery companies are reshaping the market by merging indulgence with wellness.
3. Texture and Flavor Innovations - Developments in food science are enabling new protein bars with improved texture and flavor profiles that closely mimic popular sweets without compromising nutritional value.
Industry Implications
1. Health and Wellness Foods - The health and wellness food sector is increasingly integrating beloved confectionery flavors to appeal to a broader market segment without sacrificing nutritional benefits.
2. Collaborative Consumer Goods - Brands in the consumer goods industry are partnering to co-create products that blend indulgent flavors with health benefits, catering to evolving consumer demands.
3. Food Science and Technology - Advancements in food science and technology are facilitating the creation of protein-packed snacks that offer superior taste and texture, enhancing consumer satisfaction.
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