Blue Bell Just Added New A&W Root Beer Float Ice Cream
Katherine Pendrill — May 18, 2024 — Lifestyle
References: dallasnews
Blue Bell has teamed up with an iconic soda brand to offer the new A&W Root Beer Float ice cream – just in time for summer.
For those unfamiliar with the classic summertime treat, an A&W Root Beer Float is a glass of frosty root beer topped off with a scoop of creamy vanilla soft serve. Blue Bell's new A&W Root Beer Float ice cream plays on these signature flavors by taking a creamy vanilla ice cream base and swirling it with an A&W root beer-flavored sherbet. The new flavor will be available in both half-gallon as well as pint sizes beginning on May 16, 2024.
Blue Bell ice cream is based in Texas, but can be found in 23 states, including Alabama, Kentucky, Louisiana, Tennessee, and more.
Image Credit: Blue Bell
For those unfamiliar with the classic summertime treat, an A&W Root Beer Float is a glass of frosty root beer topped off with a scoop of creamy vanilla soft serve. Blue Bell's new A&W Root Beer Float ice cream plays on these signature flavors by taking a creamy vanilla ice cream base and swirling it with an A&W root beer-flavored sherbet. The new flavor will be available in both half-gallon as well as pint sizes beginning on May 16, 2024.
Blue Bell ice cream is based in Texas, but can be found in 23 states, including Alabama, Kentucky, Louisiana, Tennessee, and more.
Image Credit: Blue Bell
Trend Themes
1. Soda-inspired Desserts - Combining beloved soda flavors with traditional desserts opens up new indulgent experiences for consumers.
2. Collaborative Flavor Innovations - Partnerships between food brands and beverage companies lead to unique, hybrid products that attract fans of both.
3. Seasonal Limited Editions - Releasing distinctive flavor combinations tied to seasonal events can create hype and drive limited-time sales.
Industry Implications
1. Frozen Dessert - Experimenting with unconventional flavor pairings in ice creams can set companies apart in a competitive market.
2. Beverage - Innovative collaborations with food brands expand the reach and visibility of classic drink products.
3. Retail - Offering exclusive, seasonal products in retail can attract customers and increase foot traffic.
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