Minor Figures Launches the 'Dairy Disloyalty' Awareness Campaign
Kanesa David — June 10, 2024 — Marketing
References: minorfigures & tapinto.net
Minor Figures is launching a global campaign, 'Dairy Disloyalty,' encouraging consumers everywhere to embrace non-dairy milk's personal and environmental health benefits. The two-week competition runs from May 30 through June 13, providing consumers ample time to get involved.
Coffee drinkers in six U.S. cities – Atlanta, Los Angeles, Nashville, New York City, Portland, and San Francisco – must visit six participating cafes in each city, allowing them to enter the competition.
These patrons must purchase a specialty drink or coffee made with plant-based milk, get a special card, and get it stamped. By collecting stamps from all six cafes, scanning the QR code, and uploading a photo of the card, the first 100 submissions will win a vintage-style Minor Figures bowling shirt. All submissions will be enrolled for a chance to win the grand prize, a customized La Marzocco Linea Mini Espresso Machine.
Image Credit: Minor Figures
Coffee drinkers in six U.S. cities – Atlanta, Los Angeles, Nashville, New York City, Portland, and San Francisco – must visit six participating cafes in each city, allowing them to enter the competition.
These patrons must purchase a specialty drink or coffee made with plant-based milk, get a special card, and get it stamped. By collecting stamps from all six cafes, scanning the QR code, and uploading a photo of the card, the first 100 submissions will win a vintage-style Minor Figures bowling shirt. All submissions will be enrolled for a chance to win the grand prize, a customized La Marzocco Linea Mini Espresso Machine.
Image Credit: Minor Figures
3.6
Score
Popularity
Activity
Freshness