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Churro-Flavored Drink Mixes

Clean the Sky - Positive Eco Trends & Breakthroughs

Nestlé Nesquik Cinnamon Churro Has No Artificial Ingredients

— May 18, 2024 — Lifestyle
The Nestlé Nesquik Cinnamon Churro powdered drink mix has been announced by the brand as the latest addition to its permanent range of flavors that's sure to catch the attention of curious consumers.

The product is formulated with the brand's signature milkshake powder that's infused with the taste of cinnamon churro donuts in the mix. This includes sweet and spicy notes with ample cinnamon and sugar flavors, while still maintaining a free-from recipe. The drink mix thus has no high fructose corn syrup, artificial flavors, artificial colors or sweeteners and also has a Kosher certification. The drink mix is arriving in the US market starting in June.

Senior Director of Marketing at Nestlé USA Jacqueline Jimenez spoke on the Nestlé Nesquik Cinnamon Churro powdered drink mix saying, "Nesquik has a rich history of bringing families together, across generations, with delicious products they know and love. Consumers drive what we do and the launch of our newest offering, Nesquik Cinnamon Churro Flavored Powder, is no different. As demand rises for indulgent and unique flavours, this product provides a first-of-its kind offering from Nesquik, introducing the delicious taste of cinnamon churro to your nutritious glass of milk.”
Trend Themes
1. Flavor Innovation - The introduction of cinnamon churro flavor taps into the demand for nostalgic and unique taste experiences.
2. Clean Label Products - Offering a product free from artificial ingredients aligns with growing consumer preferences for transparency and healthiness in food and beverages.
3. Cultural Fusion - Integrating traditional dessert flavors into everyday products reflects a broader trend of blending global culinary traditions in mainstream markets.
Industry Implications
1. Food and Beverage - Innovation in flavor profiles within beverages highlights opportunities for brands to diversify and cater to evolving consumer palates.
2. Health and Wellness - The emphasis on no artificial ingredients is indicative of the health-conscious trend that is reshaping product formulations across the industry.
3. Retail and Grocery - Specialty and novelty flavors in staple products can drive consumer interest and increase foot traffic in grocery stores.
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