This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Laura McQuarrie — May 28, 2024 — Fashion
References: about.hm
The newest H&M Beauty fragrance collection was created to help people build their own fragrance wardrobe and tap into different facets of themselves through scent. “We all have multifaceted aspects waiting to be revealed, and our new fragrance collection allows that expression,” says Mirja Kjellberg, Global Head of private label at H&M Beauty, “Whether you’re feeling bold, romantic, or adventurous, there’s a fragrance to ignite that inner spark and it’s the perfect way to build a fragrance wardrobe.”
The plant-based fragrances are made with upcycled ingredients and they invite people to ask themselves: "Who do I feel like today?" A fragrance fan craving bold exploration will gravitate toward H&M Beauty's woody Adventure Seeker, while someone looking for inspiration might spritz themselves with Creative Visionary, a fruity, floral, musky scent with top notes of guava and coconut water.
The plant-based fragrances are made with upcycled ingredients and they invite people to ask themselves: "Who do I feel like today?" A fragrance fan craving bold exploration will gravitate toward H&M Beauty's woody Adventure Seeker, while someone looking for inspiration might spritz themselves with Creative Visionary, a fruity, floral, musky scent with top notes of guava and coconut water.
Trend Themes
1. Personalized Scents - Customized fragrances tailored to individual moods and identities provide a unique olfactory experience.
2. Sustainable Fragrance Ingredients - Creating scents with plant-based and upcycled ingredients sets a new standard for eco-conscious perfumery.
3. Mood-driven Fragrance Collection - Collections designed to align with different emotional states enable consumers to express multifaceted aspects of their personality.
Industry Implications
1. Beauty - The beauty industry can explore innovative product lines that cater to the emerging trend of personal expression through scent.
2. Sustainable Goods - Incorporating upcycled materials and eco-friendly practices into product offerings could redefine industry standards.
3. Luxury Retail - Tailoring high-end, personalized, and ecologically responsible fragrance options offers a fresh take on luxury consumer goods.
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