Salt & Straw Created the The Brewers Series with Five Craft Breweries
Laura McQuarrie — May 31, 2024 — Lifestyle
References: saltandstraw & newschoolbeer
Salt & Straw has built entire ice cream series around themes like cereal or upcycled ingredients and its newest creation, The Brewers Series, introduced beer ice cream flavors made in collaboration with five established craft breweries from across the country.
For June, Salt & Straw locations across the United States will be serving scoops of family-friendly, non-alcoholic beer-inspired ice cream flavors that pay tribute to popular beers. Seattle's Métier Brewing Black Stripe Coconut Porter was the starting point for Métier's Black Stripe Porter & Bread Pudding, while Monkish's Space Cookies & Cream Hazy IPA speaks to fans of hoppy flavors. The lineup also includes fresh and summery serves like La Tropical's La Original Lager with Guava.
For June, Salt & Straw locations across the United States will be serving scoops of family-friendly, non-alcoholic beer-inspired ice cream flavors that pay tribute to popular beers. Seattle's Métier Brewing Black Stripe Coconut Porter was the starting point for Métier's Black Stripe Porter & Bread Pudding, while Monkish's Space Cookies & Cream Hazy IPA speaks to fans of hoppy flavors. The lineup also includes fresh and summery serves like La Tropical's La Original Lager with Guava.
Trend Themes
1. Beer-infused Desserts - This trend explores the infusion of beer flavors into classic desserts, creating unique and innovative taste experiences.
2. Non-alcoholic Alcohol-inspired Treats - Experimenting with alcohol-inspired flavors in non-alcoholic products caters to a diverse audience, including those who avoid alcohol.
3. Collaborative Culinary Creations - Collaboration between different food and beverage industries can result in creative, novel products that attract customers from multiple markets.
Industry Implications
1. Ice Cream - Innovative flavor combinations and collaborations with breweries pave the way for new product lines and market differentiation.
2. Craft Beer - Partnerships with other food industries expand reach and introduce craft beers to new audiences in unique formats.
3. Non-alcoholic Beverages - The demand for sophisticated, non-alcoholic alternatives is met by incorporating complex beer flavors into alcohol-free products.
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