Poppi & PopUp Bagels Created a Special-Edition Cream Cheese
Laura McQuarrie — June 19, 2024 — Marketing
References: instagram & thedieline
Flavored cream cheese typically includes options like savory herb, strawberry or salmon and two brands came together to defy convention with a soda-inspired special-edition cream cheese flavor. Poppi's Orange Cream was the inspiration for PopUp Bagels' newest collaboration cream cheese product, which captures the essence of creamsicle in an unexpected new format.
Touted as "the collab you didn’t know you needed until now," Poppi x PopUp Bagels are brining this limited-edition drop to all PopUp Bagels locations for a limited time. Poppi Orange Cream Soda is a genuine ingredient in the cream cheese, along with flavor amplifiers like orange zest concentrate, mandarin orange concentrate and pure vanilla extract for a hint of creamy sweetness.
This offbeat dairy spread, and others by PopUp Bagels, taps into drop culture to build hype and a sense of exclusivity and urgency, enticing consumers to eagerly anticipate and quickly purchase limited-edition releases.
Touted as "the collab you didn’t know you needed until now," Poppi x PopUp Bagels are brining this limited-edition drop to all PopUp Bagels locations for a limited time. Poppi Orange Cream Soda is a genuine ingredient in the cream cheese, along with flavor amplifiers like orange zest concentrate, mandarin orange concentrate and pure vanilla extract for a hint of creamy sweetness.
This offbeat dairy spread, and others by PopUp Bagels, taps into drop culture to build hype and a sense of exclusivity and urgency, enticing consumers to eagerly anticipate and quickly purchase limited-edition releases.
Trend Themes
1. Flavor-fusion Dairy Products - Combining unconventional flavors with traditional dairy products creates unique taste experiences that challenge consumer expectations.
2. Hype-driven Product Drops - Leveraging drop culture in product releases builds anticipation and urgency, enhancing the consumer's buying experience.
3. Collaboration-driven Innovations - Brands teaming up to create novelty products can result in unexpected yet appealing offerings, capturing diverse market interests.
Industry Implications
1. Dairy Industry - Innovating with unusual flavor profiles in dairy products presents opportunities for brand differentiation and consumer engagement.
2. Food and Beverage Industry - Collaborative product developments between beverage and food brands can introduce revolutionary flavor combinations to market.
3. Marketing Industry - Employing exclusivity and hype in product launches transforms promotional strategies, driving immediate consumer action and interest.
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