With the amount of alcoholic retailers on the market, companies are beginning to think outside-the-box when it comes to their packaging, and these inventive beer branding techniques are some great examples of quirky designs meant to attract consumers.
Beer has always been a popular go-to option for those looking to have a drink or two with their buddies, but with so many different options available these days to choose from, designing a clever label and name is something that can make all the difference. From beer companies that have bottles that amazingly light up in the dark to labels that feature pop culture references and comical catch phrases, these inventive techniques aim to target a much more youthful market looking for something more unique and tailored to their tastes.
34 Inventive Beer Branding Techniques
34
Topless Beer Can Designs
Sly Fox's Unconvential Packaging Turns Beer Cans into Cups
33
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
32
Literal Beer Branding
New Pabst Blue Ribbon Packaging is Inspired by the Product's Name
31
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
30
Pop Culture Beer Branding
These Cool Beer Bottles are from Swedens Church of the Atom
29
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
28
Dapper Beer Cans
Iconic Beer Brand Budweiser Introduces a Bow Tie-Shaped Can for 2013
27
Radiant Beer Packaging
The 'SOL' Beer Packaging Design Glows Like the Sun
26
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
25
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
24
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
23
Fantasy Beer Packaging
The 'satansbrand' Game of Thrones Alcohol Logos are Hilarious
22
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
21
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
20
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
19
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
18
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
17
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
16
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
15
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies
14
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
13
Boozy Rock Band Beverages
KISS Beer Blends Rockstar Swagger with Easy Drinking Taste
12
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
11
Theatrical Alcoholic Beverages
The TicketyBrew Beer Takes Cues from the Stage
10
Curvaceous Beer Branding
The Nijenrode Packaging Lets the Brand's Outrageous Bottle Do the Talking
9
Hip Happy Hour Branding
The Classic Hatuey Beer Undergoes a Contemporary Package Makeover
8
Tiny Take-Anywhere Kegs
‘Tapje' Keg Allows Consumers to Drink Draft Beer at Home
7
Whimsical Beer Branding
Hopper Whitman Sports Labels With a Drunk Eccentric Cricket
6
Facial Hair-Infused Libations
Rogue Beard Beer is Made From Brewmaster John Maier's Beard Yeast
5
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
4
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
3
Bomb-Inspired Beer
Smashbomb Beer Has Been Deemed too Violent for Stores
2
Hip Herringbone Booze Branding
Hillards Beer Cans are Fabulously Fashion Forward
1
Boy Band Beer
Hanson MMMHop India Pale Ale is Set to Release Next Year
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Digital Beer-Pouring Fireplaces
Miller Lite's YuleLager is Limited-Edition and Festive
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Grill-Inspired Beer Dispensers
The Miller Lite Big Green Kegg Holds a Quarter-Barrel of Beer
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Seasonal Straw-Made Beer Coolers
Coors Light Presents its New Beer Bale Cooler Made from Straw
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Branded Beer-Opening Nutcrackers
Miller Lite Creates Nutcracker That Cracks Open Your Beer
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Midwest Kombucha Rebranding Initiatives
Island City Kombucha Elevates Its Branding Aesthetic
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Unabashedly Traditional Lagers
This Delectable Lager is Designed For Year-Round Enjoyment
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Sippable Summer Pale Lagers
BJ’s Restaurants Just Added a New Cool Tricks IPL
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Non-Alcoholic Craft Beer Kits
Kit NA Brewing Curated a Non-Alcoholic Starter Pack for Dry January
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Weather-Ready Festival Fashions
This Beavertown Brewery Collection Celebrates Festival Season
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor