The Nijenrode Packaging Lets the Brand's Outrageous Bottle Do the Talking
Susan Keefe — January 18, 2012 — Lifestyle
References: redthumb.nl & lovelypackage
The Netherlands-based brewing company Nijenrode turned to the creative minds at the design firm Redthumb to craft a fresh new look for the micro-brewed beer. The result of this collaboration is a line of curvaceous high-gloss bottles adorned with elaborate yellow typography. Sure to catch more than a few beer-hungry eyes on liquor store shelves, these alluring ales are all dressed up and ready to party.
Nijenrode prides itself on creating hand-crafted beer brewed in small, limited batches. The Nijenrode packaging stays true to the understated cool factor the brand already has. Redthumb lets the bodacious shape of the bottles do most of the talking rather than flashy graphics that would cause the brand to stray from its carelessly dapper persona.
Glossy, curvy and wonderfully simple, the Nijenrode packaging breathes new life into the brand without harming the brand's cool factor.
Nijenrode prides itself on creating hand-crafted beer brewed in small, limited batches. The Nijenrode packaging stays true to the understated cool factor the brand already has. Redthumb lets the bodacious shape of the bottles do most of the talking rather than flashy graphics that would cause the brand to stray from its carelessly dapper persona.
Glossy, curvy and wonderfully simple, the Nijenrode packaging breathes new life into the brand without harming the brand's cool factor.
Trend Themes
1. Bold Packaging - Exploring bold, high-gloss packaging could provide a new unique selling proposition (USP) for craft beer companies looking to differentiate themselves in competitive markets.
2. Typography Emphasis - Emphasizing bold typography in packaging designs can create memorable and attention-grabbing branding for niche beverage brands.
3. Simplicity in Design - Simplifying packaging design to highlight product shape and quality may become a disruptive innovation in an industry accustomed to flashy graphics and gimmicks.
Industry Implications
1. Craft Beer - Craft beer companies may find that unique packaging and typography emphasis could help them stand out among a growing number of players in the market.
2. Beverage Packaging - Companies in the beverage packaging industry can capitalize on the trend towards bold, high-gloss packaging by offering unique and customizable design options for clients.
3. Graphic Design - Graphic designers could benefit from exploring the rising trend of simplicity in packaging design, offering minimalist, shape- and typography-focused branding strategies to their clients.
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