The top Internet ideas in 2017 include an array of apps to identify and prevent the spread of fake news, many niche products and services inspired by all of the hilarious and bizarre aspects of web culture, as well as plenty of anti-social media services that help users reclaim their privacy and protect their personal identity online.
permeated mainstream products and marketing in unusual ways. Some of the best examples of this both play off of YouTube culture, including IKEA creating a back-to-school commercial inspired by ASMR and L.O.L. Surprise! rolling out spherical toy packages for kids that focus on the unboxing experience.
In the coming year, consumers will be able to look forward to a greater number of online-to-offline stores, as well as a growing number of physical products and services that deliver the convenience ecommerce shoppers have grown accustomed to.
Top 90 Internet Ideas in 2017
From Meme Adoption Campaigns to Fandom-Centered Dating Apps:
Laura McQuarrie — Jan 28, 2018 — Pop Culture

89
Celebrity Swimwear Collections
This 'Kendall + Kylie' Swimwear Line Features an 80s Aesthetic

88
Documented Craigslist Encounters
This Photography Series Captures Subjects Who Answered Online Ads
87
Millennial-Inspired Pop Art
Andrew Fairclough's Art is Inspired by a "Tech Dead-Gaze"
86
Sci-Fi Fitness Equipment
Onnit Has Released Star Wars-Themed Fitness Equipment
85
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
84
Emoji Brand Logos
These Emoji Logos Were Created by an Instagram User Known as @logoji_
83
Spherical Doll Sets
'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon
82
Digital Fidget Spinners
Users can Play with a Digital Distraction Tool If They Google 'Spinner'
81
Sculptural Hair Designs
Laetitia Ky's Clever Hair Sculptures Depict Various Scenes Atop Her Head
80
Luxe Lace Menswear
These See-Through Lace Shorts for Men Come in a Variety of Pastel Colors
79
Designer Millennial-Inspired Lookbooks
Dolce and Gabbana Launched 'The New Renaissance'
78
Film Franchise Kitchen Accessories
Lightsaber Salt and Pepper Grinders Provide Galactic Garnishing
77
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
76
Re-Imagined Album Covers
Mike Karolos' Uses His Illustration Style to Recreate Iconic Album Covers
75
Celebrity Online Shopping Apps
Kim Kardashian's 'Screenshop' Helps People Shop with Social Media
74
Revived Retro Smartphone Games
Sega Forever Brings Nostalgic Games to Smartphone Screens
73
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
72
Anime-Inspired Terrariums
These Pokémon Terrariums Encourage Collectors to Catch Them All
71
Simplified Eye Shadow Applicators
The Woosh Eye Stamper Makes Eye Shadow Application Effortless
70
Internet Culture Coloring Books
The 'Holy Meme Bible' is a Web-Inspired Illustrated Coloring Book
69
Social Media Restaurant Kits
'Dirty Bones' is Providing Guests with 'Foodie Instagram Packs'
68
Anime-Themed Phone Chargers
The Pikachu Phone Charger is an Adorable and Practical Accessory
67
Social Music-Sharing Codes
'Spotify Codes' Introduces a New Way Share Music with Friends
66
Barbie Style Books
The Instagram Handle @Barbiestyle is Publishing a Book of the Doll's Best Looks
65
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
64
South Asian Pop Art Apparel
The Hatecopy Get Me Out Print is Available on Apparel & Accessories
63
Fandom-Centered Dating Apps
'Cuddli' Helps Connect Nearby People with Nerdy and Niche Interests
62
Retro Tech-Branded Shoes
These Vintage Apple Sneakers are Branded with the Company's Original Logo
61
Disney-Inspired Vehicles
The 'Minnie Van' a Four-Wheeled Tribute to Minnie Mouse
60
Fashionable Gamer Clothing
Forever21 and Super Nintendo Collaborated on a Collection
59
Cartoon Character Cakes
This Marge Simpson Cake Depicts a Donut Factory Hidden Under Her Hair
58
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
57
Artful Zine Clothing Lines
FKA Twigs Released the Second Edition of Her Online Zine 'Avantgarden'
56
Meme-Friendly Automotive Pitchmen
Chuck Norris and Fiat Professional are Joining Forces on New Ads
55
Sci-Fi Series Socks
Stance's Stranger Things Socks Feature a Barb and Eleven Design
54
Dancing Emoji Websites
Charlie Clark's 'Emoji Party' Generates Customizable Emoji Raves
53
Social Media-Inspired Mobile Games
Snapchat's 'Dancing Hotdog' Filter Has Become a Video Game
52
Cartoon Cat-Inspired Soft Serve
Godiva and Hello Kitty are Celebrating with a Limited-Edition Cone
51
Interactive Awareness Websites
A New UNHCR Site Answers Questions About the Syrian Refugee Crisis
50
Vegan Lifestyle Magazines
MOT MAG Aims to Inspire Conscious Living Through Veganism
49
Anonymous Social Messengers
'Sarahah' Lets Users Send Anonymous Messages Through Snapchat
48
Seasonally Spiced Ice Cream
Edy's Pumpkin Spice Latte-Flavored Ice Cream is a Delicious Treat
47
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
46
Vegan Fantasy-Inspired Shoes
These Star Wars-Themed Silver Resistance High Tops are Ethically Made
45
Unicorn Pony Cosmetic Collections
The Rainbow Makeup Collection is Inspired by My Little Pony
44
Beauty Vlogger Cosmetics
Zoella Beauty's 'Sweet Inspirations' is a Dessert-Inspired Product Line
43
Responsive Emoji Billboards
These Emoji Characters Relay Traffic and Weather to Drivers
42
Celebrity Fast Food Campaigns
Rapper Ice-T and Sonic are Promoting a New Frozen Drink Menu
41
Anti-Social Media Apps
Minutiae is an App That Helps You Record Life's Ordinary Moments
40
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
39
Airplane Streaming Services
Qantas Will Offer Netflix and Spotify as Free In-Flight Entertainment
38
Spoiler-Free TV Discussion Apps
TV Yapp Lets Users Discuss TV Shows Without the Risk of Spoilers
37
Princess Gown-Inspired Cookware
Le Creuset's Cast Iron Pot Was Inspired by 'Beauty and the Beast'
36
Crowdsourced Debate Platforms
'My Showdown' Crowdsources Answers to Any Either-Or Question
35
Socialite Classroom Collections
Kim Kardashian Released a Series of Cheeky School Supplies
34
Online GIF-Making Tools
'Giphy' Now Offers an App-Free GIF Generator
33
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
32
Socially Awkward Interactive Comedies
'That Moment When' Relishes in Cringe Comedy
31
Free Retro Sci-Fi Magazines
'Galaxy Magazine' is Now Available on Archive.org
30
Edible Chocolate Websites
Hershey’s Brazil Created a Viral Campaign to Promote Its Chocolate
29
Menstruation Emoticon Initiatives
Plan International is Running an Emoji-Focused Period Campaign
28
Disconnected Social Media Apps
'Binky' is an Anti-Social Network That Connects You to No One
27
Urban Emoji Celebrations
The Empire State Building Will Glow Yellow for World Emoji Day
26
Newborn Care Web Channels
The Johnson's Baby U.S. YouTube Channel Helps Parents With Newborns
25
Permanent Anime-Branded Stores
The 'Sailor Moon Store' Opened in Tokyo's Shopping District
24
Supersized Unboxing Toys
L.O.L. Surprise! Big Surprise Provides 50 Small Toys to Be Unwrapped
23
AI-Generated Music Videos
'Muse' Used AI to Create a Music Video That Changes Every 24 Hours
22
Bedtime Story Video Series
The SacconeJolys are Filming a Series of Story Videos for Young Kids
21
Headbanging Fan Sites
Crossfaith's Website Tracks Users' Headbanging
20
Vetted Kid-Friendly Videos
The Jellies App Hosts Age-Appropriate and Curated Content for Children
19
Virality-Tracking Websites
Hype URLs Tracks Popular Projects, Apps, Websites, Products and More
18
Social Media-Based TV Series
'Humans of New York' Will Be Turned into a 12-Part Docuseries
17
Meme-Tracking Websites
Me.me Trends is a Search Engine for Popular Internet Memes
16
Quilt Company Web Channels
The Missouri Star Quilt Co. Offers Online Quilting Tutorials
15
Fictional Tech Company Plug-Ins
The Pipey Browser Extension Pays Homage to Microsoft's Clippy
14
Live Streaming Culture Meetings
Sparks & Honey's Culture Newsroom Discusses Change in Culture
13
Pride Parade Mapping Services
Google Maps Implemented 'Pride Maps' as a Parade-Locating Resource
12
Relaxing Back-to-School Commercials
This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video
11
Anti-Skimming Reading Platforms
Startup reallyread.it Wants to Improve Your Online Reading Habits
10
Outdated Challenge Ads
This Internet Ad Shows the Ice Bucket Challenge for ALS Years Later
9
In-App Birthday Updates
Facebook Birthday Tools Help Users Get Creative with Their Posts
8
Actor-Identifying Computer Extensions
WhatsHisFace Will Identify the Faces of Netflix Actors
7
Streaming Kids Show Anthologies
'Mister Rogers' Neighbourhood' is Streaming on Twitch
6
Youth-Targeted Car Campaigns
Social Media Influencers Promote the Hyundai Kona in This Campaign
5
Parodic Right-Wing Websites
'PatriotHole' is the Newest Website from The Onion
4
Spicy Chip Challenges
This Spicy Food Challenge Involves Doritos
3
Live Stand-Up Games
'Comedy Night' Has Players Perform a Routine in Front of an Online Audience
2
Goofy Pop Song Sites
'ibless.therains.downin.africa' is a New Domain That Plays Toto on Repeat
1
Halloween Pancake Art Challenges
This Pancake Art Challenge Comes in a Special Halloween Edition
Related Ideas
AI Web3 Smartphones
Up Mobile Redefines the Mobile Experience with Integrated AI & Blockchain Tech
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
AI-Backed Sneaker Design Platforms
Nike Introduces the AIRImagination Platform of Design
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
AI-Driven Media Recommendations
Tubi Scenes Helps Viewers Quickly Discover Movies & TV Shows
GenAI Home Shopping Tools
Wayfair Muse Elevates the Customer Search Experience with AI
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Personalized Entertainment Discovery Apps
Jim Lidestri's MoxieJam Focuses on Music, Movies & TV
Content Marketing Hubs
Arcane Helps Startups Transform Insights into Impactful Content
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
AI-Powered Innovation Platforms
Mintel Spark Helps Brands with Concept Generation
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
AI-Powered Influencer Marketing Tools
Logie AI Launches the AI Agent Army to Meet Current Demand
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
AI-Backed Grocery Recommendations
Instacart Smart Shop Uses AI to Enhance Searches
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
AI-Powered News Apps
The 'Particle' App Uses AI to Organize and Summarize Articles
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Hybrid Dating Apps
'When We First' Combines Elements of Online Dating with Offline Matchmaking
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
AI Promo Code Platforms
SimplyCodes Combines AI and Crowdsourcing to Test Discount Codes
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Internet Safety Metaverses
Google & Roblox's Be Internet Awesome World Teaches Online Safety
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Meetup-Encouraging Social Networks
The 'Mozi' Private Social Network Facilitates IRL Meetings
AI Startup Idea Generators
IdeaPicker Scours Reddit to Discover Your Next Big Idea
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Enabled DIY Technology
LOKLiK Emphasizes the Potential of DIY Intelligence at CES 2025
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Social Media Insight Trackers
Memenome AI Tracks and Simplifies Tiktok Trends Using AI
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Time-Traveling Internet Searches
'Search a Year' Helps You Explore Web History with Precision
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
AI-Powered Selling Tools
OnBuy is Using Artificial Intelligence to Power its Innovations in 2025
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Community-Powered Recommendations
'Something Like' Offers Community Recommendations For Anything
Content Creation Innovative Software
Jimeng AI by ByteDance Creates Content from Text Prompts
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Online Idea-Sharing Platforms
Collaborate, Share, and Discover Projects with Oasis of Ideas
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
AI Marketing Tools
Awesome AI Marketing Provides a List of AI Tools for Digital Marketers
Content Ideation Tools
The Content Ideas Generator Creates 12 Ideas in Seconds
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Feline Meme Makers
Cat Meme Material Download Caters to Japan's Budding Meme Culture
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Meme-Style AI Models
PepeAI Embraces Meme Culture Over Traditional AI Language Training
Data Connectivity Re-Branding Initiatives
GlocalMe Debuted a New Brand Identity & Product Line-Up
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Social Forum Engagement Tools
Replyhub Uses AI to Join Reddit Discussions and Promote Your Product
Idea Feedback Platforms
Only Ideas Helps You Showcase, Share, and Improve Your Startup Concepts
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Creative Texting Tools
TextTheInternet Lets You Build Minimalist Blogs Using iMessage
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Entertainment Tracker Apps
Flickd Lets Users Track, Discuss, and Get Recommendations on Media
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Intentional Online Experiences
Slow Internet Takes Users Back to a More Enriching Online World
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Meme-Storing Online Spaces
Meme Depot is an Online Space to House Memes and Images
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Aggregated Social Insights
IndiePulse Uses Forum and Thread Comments to Find Your Next Projects
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Streaming Viewing Insights
WhoAmI.tv Provides Interesting Insights on Your TV Streaming Habits
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Online Consumer-First Identity
Dentity Platform Empowers Users to Regain Control of Their Identity
Niche Number-Focused Community Forums
37 Heaven is a Place for Users to Celebrate the Number 37
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
AI-Driven Post-Meeting Tools
Retroideas.ai Suggests Retrospective Topics to Boost Meetings
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it