'Sarahah' Lets Users Send Anonymous Messages Through Snapchat
Ellen Smith — August 3, 2017 — Pop Culture
What you say online can permanently impact how people perceive you in the real world, a concept which 'Sarahah' is attempting to alter.
The recent Snapchat update allows users to post links on their snaps, offering social media users a streamlined platform to redirect friends to their 'Sarahah' page. The anonymous messaging application provides each account with a custom URL, which directs other users to a page where they can leave anonymous messages for the desired user to read. The app quickly gained a European and North American customer base after announcing its partnership with Snapchat, launching the anonymous messaging app into the number one position in the app store.
Sarahah provides social media users with the uncommon practice of anonymity and privacy, forging a path for an alternative platform of digitized communication.
The recent Snapchat update allows users to post links on their snaps, offering social media users a streamlined platform to redirect friends to their 'Sarahah' page. The anonymous messaging application provides each account with a custom URL, which directs other users to a page where they can leave anonymous messages for the desired user to read. The app quickly gained a European and North American customer base after announcing its partnership with Snapchat, launching the anonymous messaging app into the number one position in the app store.
Sarahah provides social media users with the uncommon practice of anonymity and privacy, forging a path for an alternative platform of digitized communication.
Trend Themes
1. Anonymity in Messaging - Sarahah's anonymous messaging feature offers users a new way to communicate online, opening up opportunities for other platforms to explore anonymity in messaging.
2. Integrating Social Media - The partnership between Sarahah and Snapchat shows the potential for integrating different social media platforms to enhance user experience and reach a wider audience.
3. Privacy in Online Communication - Sarahah's emphasis on privacy highlights the growing demand for secure and encrypted messaging apps, prompting innovation in the field of privacy in online communication.
Industry Implications
1. Social Media - The integration of Sarahah with Snapchat demonstrates the potential for innovation and growth in the social media industry by incorporating new features and functions that enhance user engagement.
2. Messaging Apps - Based on the success of Sarahah, there is a growing market for anonymous messaging apps, prompting opportunities for innovation in the messaging app industry.
3. Cybersecurity - The rising need for privacy and secure communication online presents opportunities for cybersecurity companies to develop innovative solutions to protect users' identities and data in messaging platforms.
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