The Woosh Eye Stamper Makes Eye Shadow Application Effortless
Ellen Smith — July 20, 2017 — Pop Culture
References: wooshbeauty & cosmopolitan
The innovative angular shape of the Woosh Eye Stamper is enabling consumers to achieve salon quality looks from the comfort of their own homes.
The V-shaped brush applicator lets users stamp the eye shadow in their desired spot, achieving looks that range from a coy cat eye to a bold smokey eye. The back end of the product features a thinner brush which is used for blending the eye shadow to refine the dynamic look. The innovative shape of this brush creates the perfect outline to guides users toward more complicated looks.
Makeup is being worn by the much younger Gen Z, who typically have beginner knowledge in makeup application and limited practice. Products like the Woosh Eye Stamper are reflective of a new market created by the demographic which focuses on assisting novice makeup wearers to achieve complicated applications with greater ease.
The V-shaped brush applicator lets users stamp the eye shadow in their desired spot, achieving looks that range from a coy cat eye to a bold smokey eye. The back end of the product features a thinner brush which is used for blending the eye shadow to refine the dynamic look. The innovative shape of this brush creates the perfect outline to guides users toward more complicated looks.
Makeup is being worn by the much younger Gen Z, who typically have beginner knowledge in makeup application and limited practice. Products like the Woosh Eye Stamper are reflective of a new market created by the demographic which focuses on assisting novice makeup wearers to achieve complicated applications with greater ease.
Trend Themes
1. Simplified Makeup Application - The Woosh Eye Stamper is an example of an innovative tool that simplifies the process of applying eye shadow, catering to the needs of novice makeup wearers.
2. Innovative Eye Shadow Applicators - The angular shape of the Woosh Eye Stamper demonstrates the potential for disruptive innovation in the development of eye shadow applicators, offering new ways to achieve salon-quality looks.
3. Assistive Technology for Makeup Beginners - The market for makeup products like the Woosh Eye Stamper is driven by the demand for tools that assist beginner makeup wearers in achieving complex looks with ease, particularly among younger Gen Z consumers.
Industry Implications
1. Cosmetics - The cosmetics industry has the opportunity to develop more simplified and user-friendly makeup tools, like the Woosh Eye Stamper, to cater to the needs of beginner users.
2. Beauty Technology - The beauty technology industry can explore the development of innovative eye shadow applicators with unique shapes and functionalities that revolutionize the way makeup is applied.
3. Generation Z Market - The rise of makeup products like the Woosh Eye Stamper highlights the potential for disruptive innovation in targeting the Generation Z market, which seeks simplified and assistive makeup tools and products.
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