A New UNHCR Site Answers Questions About the Syrian Refugee Crisis
Amelia Roblin — May 22, 2017 — Marketing
References: searchingforsyria.org & theverge
Despite the media coverage across a full spectrum of channels and platforms, there is insufficient education regarding the Syrian refugee crisis outside of the Middle East. Where people may understand the gist of the current physical state of the Arab country's war-torn cities and persecuted people, the world has much to learn about how the social and political arrest broke out, and even to appreciate the very different Syria of less than one decade ago.
Together, Google and the United Nations High Commissioner for Refugees have collaborated on an interactive website, designed to convey Syria's story. It succeeds most simply by answering the five most-asked questions about the Syrian refugee crisis through animated infographics and statistics, personal stories of refugees, impactful before and after photography, and a live clock counting up from the start of the current war. It's accessible online campaigns such as this that will better inform the public and better facilitate lifesaving donations to charity for those who have been injured and displaced.
Together, Google and the United Nations High Commissioner for Refugees have collaborated on an interactive website, designed to convey Syria's story. It succeeds most simply by answering the five most-asked questions about the Syrian refugee crisis through animated infographics and statistics, personal stories of refugees, impactful before and after photography, and a live clock counting up from the start of the current war. It's accessible online campaigns such as this that will better inform the public and better facilitate lifesaving donations to charity for those who have been injured and displaced.
Trend Themes
1. Interactive Awareness Websites - Opportunity for businesses to create interactive websites to convey complex stories and information.
2. Animated Infographics - Opportunity to utilize animated infographics to engage and educate viewers.
3. Lifesaving Donations - Opportunity to develop innovative donation platforms to facilitate support for displaced individuals and injured victims.
Industry Implications
1. Technology - The technology industry can leverage interactive websites and animated infographics to create immersive educational experiences.
2. Non-profit - Non-profit organizations can use interactive websites and innovative donation platforms to increase awareness and support for humanitarian causes.
3. Media - The media industry can adopt interactive storytelling techniques to deliver impactful and engaging content about social issues.
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