Zoella Beauty's 'Sweet Inspirations' is a Dessert-Inspired Product Line
Laura McQuarrie — May 19, 2017 — Pop Culture
References: feelunique & hellogiggles
In partnership with Ulta Beauty, YouTube vlogger Zoe Sugg is launching an exclusive line of Zoella Beauty products called 'Sweet Inspirations.' True to this name, the collection includes a range of products like body mist, lotion and bath salts that all draw inspiration from desserts. As such, the care products in the range boast names like 'Body Fondant Macaron Scented Body Shimmer' and 'Double Creme Sweetly Nourishing Body Lotion.'
The collection also includes a few playful carry-all pouches that can be used to store the bath and cosmetic products when not in use.
All items in the Sweet Inspirations line from Zoella Beauty are priced at under $20, which will appeal to Zoella's nearly 12 million subscribers on YouTube who regularly tune in for the latest lifestyle and beauty content.
The collection also includes a few playful carry-all pouches that can be used to store the bath and cosmetic products when not in use.
All items in the Sweet Inspirations line from Zoella Beauty are priced at under $20, which will appeal to Zoella's nearly 12 million subscribers on YouTube who regularly tune in for the latest lifestyle and beauty content.
Trend Themes
1. Dessert-inspired Beauty Products - Opportunity for beauty brands to create innovative products inspired by desserts.
2. Exclusive Youtube Collaboration - Opportunity for brands to collaborate with popular YouTube vloggers to create exclusive product lines.
3. Affordable Luxury Beauty - Opportunity to create high-quality, yet affordable beauty products that appeal to a wide audience.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunities for beauty brands to create unique and creative products.
2. Retail and E-commerce - Opportunity for retailers and e-commerce platforms to collaborate with YouTubers and launch exclusive product lines to attract customers.
3. Social Media and Influencer Marketing - Opportunity to leverage the influence of YouTube vloggers to promote and market beauty products.
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