The Jellies App Hosts Age-Appropriate and Curated Content for Children
Alyson Wyers — November 30, 2017 — Life-Stages
References: jelliesapp & techcrunch
Following a number of controversies surrounding YouTube Kids, including the recent removal of thousands of videos exploiting children, many parents are looking for alternative platforms that host kid-friendly videos. Built by Savvy Apps, Jellies is described as "a safe, curated environment for kids to watch videos."
The child-friendly Youtube alternative app does not host any ads, so parents don't need to be concerned about their children being exposed to advertising aimed at older youth or adults. The platform for safe kid videos also community-driven, but with parental controls and fully reviewed content. This ensures the kid-friendly videos don't contain obscene language or behavior.
Instead of being supported by ad revenue, Jellies uses a subscription model. The app is free and subscriptions can be accessed as an in-app purchase.
The child-friendly Youtube alternative app does not host any ads, so parents don't need to be concerned about their children being exposed to advertising aimed at older youth or adults. The platform for safe kid videos also community-driven, but with parental controls and fully reviewed content. This ensures the kid-friendly videos don't contain obscene language or behavior.
Instead of being supported by ad revenue, Jellies uses a subscription model. The app is free and subscriptions can be accessed as an in-app purchase.
Trend Themes
1. Subscription-based Video Platforms - Disruptive innovation opportunity: Developing a subscription-based video platform that offers curated and ad-free content for children, addressing parental concerns about inappropriate videos and advertisements.
2. Safe and Curated Content - Disruptive innovation opportunity: Creating a platform that hosts age-appropriate and curated videos for children, ensuring that the content is reviewed and free from obscene language or behavior.
3. Community-driven Video Platforms - Disruptive innovation opportunity: Building a community-driven video platform where parents can contribute and review content, providing a safe and engaging environment for children.
Industry Implications
1. Video Streaming Platforms - Disruptive innovation opportunity: Developing video streaming platforms that cater specifically to children's content, offering curated and ad-free options.
2. Children's Entertainment - Disruptive innovation opportunity: Creating new models and platforms for children's entertainment that prioritize safety, curated content, and community-driven features.
3. Parental Control Applications - Disruptive innovation opportunity: Designing parental control applications that provide comprehensive content review, filtering, and customization options for ensuring child-friendly experiences in the digital space.
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