Plan International is Running an Emoji-Focused Period Campaign
Alyson Wyers — May 28, 2017 — Pop Culture
In honor of World Menstruation Day yesterday, Plan International Australia is running a period campaign where they are asking people to vote for their favorite feminine emoji. A period emoji doesn't currently exist, and the women's rights-focused development charity takes issue with that. On their Facebook page they are asking people to vote for a period emoji design in an effort to raise awareness for menstrual hygiene issues that affect women and girls around the world.
They plan on presenting the winning design to emoji-managing body Unicode Consortium and asking them to add it to keyboards globally. Those interested in voting in the period campaign can comment on the original post with the appropriate emoji.
They plan on presenting the winning design to emoji-managing body Unicode Consortium and asking them to add it to keyboards globally. Those interested in voting in the period campaign can comment on the original post with the appropriate emoji.
Trend Themes
1. Menstruation Emoji Movement - Opportunities to create and develop new emojis around menstrual hygiene awareness and women's health.
2. Unicode Consortium - Opportunities around influencing the inclusion of menstrual hygiene emojis in the global list of Unicode Consortium approved emojis.
3. Social Media Campaigns - Opportunities in leveraging social media campaigns to bring attention towards menstrual health and hygiene issues, and to promote female menstrual products
Industry Implications
1. Technology - Opportunities to develop new technologies to promote menstrual hygiene, track menstrual cycles, and to create more inclusive language around women’s health.
2. Feminine Care Products - Opportunities in creating new products that are more sustainable, eco-friendly, and accessible to women who live in developing countries.
3. Non-profit Organizations - Opportunities to collaborate with organizations that promote women’s health and hygiene, and to support initiatives that focus on breaking down the stigmas associated with menstruation.
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