Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Kanesa D — May 6, 2024 — Pop Culture
References: airbnb & ew-spin-on-experiences-new-icons-launch
Airbnb has recently introduced a groundbreaking initiative called Icons, showcasing a collection of extraordinary experiences hosted by renowned figures from various industries such as music, film, television, art, sports, and more.
One of the standout experiences within Icons is the opportunity to stay overnight in unique properties that are not accessible on standard accommodation platforms. For example, guests can book a stay in a meticulously recreated house inspired by the Disney and Pixar movie 'Up,' complete with a crane attachment that creates the illusion of the house "floating."
Other overnight stays include the Ferrari Museum in Italy, the Musee D'Orsay in Paris, and the home of Bollywood star Janhvi Kapoor in India, offering guests a chance to immerse themselves in the worlds of luxury, art, and entertainment.
The launch of Icons is scheduled to roll out gradually, with each offering becoming available for booking on Airbnb. Prices for these experiences range from free to $97 per person, depending on the nature and exclusivity of the experience.
Image Credit: Airbnb
One of the standout experiences within Icons is the opportunity to stay overnight in unique properties that are not accessible on standard accommodation platforms. For example, guests can book a stay in a meticulously recreated house inspired by the Disney and Pixar movie 'Up,' complete with a crane attachment that creates the illusion of the house "floating."
Other overnight stays include the Ferrari Museum in Italy, the Musee D'Orsay in Paris, and the home of Bollywood star Janhvi Kapoor in India, offering guests a chance to immerse themselves in the worlds of luxury, art, and entertainment.
The launch of Icons is scheduled to roll out gradually, with each offering becoming available for booking on Airbnb. Prices for these experiences range from free to $97 per person, depending on the nature and exclusivity of the experience.
Image Credit: Airbnb
Trend Themes
1. Personalized-experiential-travel - A growing trend in the travel industry involves offering guests unique and personalized experiences hosted by renowned figures, creating an immersive and unforgettable travel journey.
2. Themed-immersive-accommodations - The rise of themed and immersive accommodations, like staying in properties inspired by popular culture icons, provides guests with a one-of-a-kind lodging experience beyond traditional options.
3. Celebrity-hosted-experiences - The emergence of celebrity-hosted experiences on platforms like Airbnb introduces a new level of exclusivity and glamour for travelers seeking memorable and star-studded stays.
Industry Implications
1. Hospitality - The hospitality industry can leverage personalized and themed experiential offerings to attract guests seeking unique and unforgettable stays, driving customer loyalty and differentiation.
2. Entertainment - Collaborations between the entertainment industry and accommodation providers for themed immersive stays open up innovative marketing opportunities and revenue streams for engaging fans in a whole new way.
3. Tourism - In the tourism sector, the concept of celebrity-hosted experiences creates a niche market for upscale travelers looking to indulge in luxury and access exclusive behind-the-scenes encounters with famous personalities.
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