The Empire State Building Will Glow Yellow for World Emoji Day
Ellen Smith — July 18, 2017 — Pop Culture
This year, New York's Empire State Building will glow "emoji yellow" in celebration of World Emoji Day 2017.
The stunt is set to take place in the evening and aims to put a smile on millions of faces. The colorful lighting change of Manhattan's iconic tower is set to glow the same yellow as the 2,666 emojis currently on the official Unicode Standard list -- icons that have permanently altered digital correspondence.
July 17 has remained the selected date for National Emoji Day, as its the day that appears on the emoji icon for "calendar." The New York light show serves as a reminder of the power of communication and technology as emojis are more than humorous icons, they're emblematic of modern culture.
The stunt is set to take place in the evening and aims to put a smile on millions of faces. The colorful lighting change of Manhattan's iconic tower is set to glow the same yellow as the 2,666 emojis currently on the official Unicode Standard list -- icons that have permanently altered digital correspondence.
July 17 has remained the selected date for National Emoji Day, as its the day that appears on the emoji icon for "calendar." The New York light show serves as a reminder of the power of communication and technology as emojis are more than humorous icons, they're emblematic of modern culture.
Trend Themes
1. Emoji Branding - Companies can leverage the emotional resonance of emojis to build an engaging and effective brand identity.
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Industry Implications
1. Marketing - Marketing specialists can use emojis across various platforms to further their campaigns and increase engagement.
2. Communication Technology - The use of emojis as a primary form of communication is increasing, creating opportunities for innovative communication technology solutions.
3. Entertainment - Television, film and other creative industries can utilize emojis as a source of inspiration for engaging and modern storytelling.
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