Me.me Trends is a Search Engine for Popular Internet Memes
Joey Haar — April 7, 2017 — Pop Culture
References: me.me & thenextweb
Even the most embedded internet cruiser is bound to have trouble keeping up with the torrential deluge of memes both generating and evolving constantly, but Me.me Trends is a new tool that can make it easier to track the latter. The website is similar to Google tools like Google Trends or Google Ngrams, but it's specifically designed to graph the usage of phrases within memes.
According to Me.me Trends' page, the tool "tracks the use of words and phrases...used on at least one day within any meme in the data set." In other words, the site contains an automatically updating log of memes being created online, and it analyzes the language within these to track the frequency or infrequency of various phrases.
Me.me Trends can graph out usage for a single meme over time, but it also offers the ability to compare the usages of two memes along the same graph.
According to Me.me Trends' page, the tool "tracks the use of words and phrases...used on at least one day within any meme in the data set." In other words, the site contains an automatically updating log of memes being created online, and it analyzes the language within these to track the frequency or infrequency of various phrases.
Me.me Trends can graph out usage for a single meme over time, but it also offers the ability to compare the usages of two memes along the same graph.
Trend Themes
1. Meme-tracking Tools - Disruptive innovation opportunity: Develop advanced algorithms to track and analyze the usage of phrases within memes, providing valuable insights for marketers and content creators.
2. Real-time Meme Analytics - Disruptive innovation opportunity: Create a platform that offers real-time tracking and analysis of meme usage, helping businesses stay up-to-date with viral trends and better target their audience.
3. Data-driven Meme Marketing - Disruptive innovation opportunity: Leverage meme-tracking data to optimize marketing strategies, allowing brands to connect with consumers in a more engaging and culturally relevant way.
Industry Implications
1. Social Media Analytics - Disruptive innovation opportunity: Develop advanced tools and algorithms to track and analyze the impact and reach of memes on social media platforms.
2. Digital Advertising - Disruptive innovation opportunity: Integrate meme-tracking technologies into digital advertising platforms to enable real-time optimization and targeted ad placements based on meme trends.
3. Market Research - Disruptive innovation opportunity: Utilize meme-tracking data to gain insights into consumer behavior and preferences, enhancing market research strategies for various industries.
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