NEW RELEASE >>> 2025 Trend Report
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Pop Culture Trends

Showcasing how elements of mainstream media are influencing societal behavior and consumer goods, Trend Hunter’s pop culture category features everything from viral videos to film merchandise and political satire.
Ideas
Lists
Videos
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Insights
Curated Vacation-Inspired Apparel
Curated Vacation-Inspired Apparel
Bloomingdale's Announced The White Lotus x AQUA Collection
Bloomingdale’s has introduced 'The White Lotus x AQUA Collection,' created in collaboration with Warner Bros. Discovery Global Consumer Products. Designed to coincide with the third season of The... MORE
play_circle_filledManga-Inspired Game Collaborations
Manga-Inspired Game Collaborations
Fortnite Announces a Collaboration with the Manga 'Kaiju No. 8'
Fortnite has added an exciting crossover to its universe: Kaiju No. 8. Players can now deck themselves out with skins inspired by key characters Reno Ichikawa, Kikoru Shinomiya, and Kafka Hibino.... MORE
play_circle_filledCelebrative BIPOC Campaigns
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Toyota’s ‘You Can’t Stop My Drive’ campaign explores the transformative role of mobility, positioning it as more than just transportation but as a catalyst for progress. Launched for the... MORE
History-Inspired Apparel Collections
History-Inspired Apparel Collections
The Scorpion & The Frog is Denim Tears Thoughtful Collection
The Scorpion & The Frog, the latest release from Tremaine Emory’s Denim Tears, is more than just apparel -- it's a poignant exploration of shared struggles between the African American Civil... MORE
Movie-Inspired Digi-Pets
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
The 'Star Wars Tamagotchi' is here to delight fans and toy collectors with a digital pet twist on the galaxy’s most infamous transformation. Bandai’s latest crossover lets you raise Anakin... MORE
Rap Practice Tools
Rap Practice Tools
Rhyme Time Sharpens Rap Skills With Three-Word Rhyming Challenges
Rhyme Time is an innovative tool designed to sharpen your rap and improvisation skills. By generating sets of three rhyming words, it provides a structured challenge for lyricists to craft lines on... MORE
Top 100 Pop Culture Trends for 2025
Top 100 Pop Culture Trends for 2025
From Aggressive Athlete Ads to Characterized Filmic Drinkware
The 2025 pop culture trends are shaping consumer actions through innovative collaborations, bold campaigns, and unique product designs. These highlights showcase the intersection of entertainment,... MORE
Valentine's Day Intimates Collections
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
This Yitty Valentine's Day Shop has something for everyone, whether you're celebrating love, friendship, or self-care. The shapewear and lifestyle brand’s curated shop features stylish and... MORE
Live-Streaming Creator Networks
Live-Streaming Creator Networks
Endpoint Partnered with TikTok to Launch 'Endpoint Live'
UK gaming and esports organisation Endpoint has partnered with TikTok to launch Endpoint Live, a new creator network designed to help live streamers grow their audience and strengthen monetisation.... MORE
Humorous Brand Campaigns
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
The Ikea rewards program is finally here, and Ikea Sweden is owning its late entry to the loyalty game with a self-aware, humorous campaign. Created by Swedish agency Åkestam Holst NoA, the... MORE
Smartphone Fashion
"Phonecore" features over-the-top accessories inspired by smartphones
Trend - Phonecore, the latest style trend, is taking social media by storm with nearly 130 million TikTok posts. This trend features over-the-top accessories inspired by smartphones such as HMD's Phonecore range, as well as smartphones adapting to become accessories themselves, like Hailey Bieber's lip gloss-holding phone case, blending tech and fashion in innovative ways.

Insight - The rise of the "smartphone as an aesthetic" reflects a growing consumer desire for fashion that integrates cutting-edge technology in visually impactful ways. In an era where personal devices are central to daily life, accessories inspired by smartphones, as well as smartphones functioning as accessories, resonate deeply with tech-savvy, fashion-forward individuals. This trend taps into the intersection of nostalgia and futurism, appealing to those who appreciate both retro design elements and modern innovation.
Workshop Question - How can your brand tap into the rise of "smartphone as an aesthetic" or other trending aesthetics?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Quirky Snack-Inspired Fonts
Quirky Snack-Inspired Fonts
The Cheetos Other Hand Font is a Playful Twist on Design
The Cheetos 'Other Hand' Font is the latest quirky innovation from Cheetos, created with a unique twist: designers used their nondominant, Cheeto-free hand to craft every letter. Launched by Goodby... MORE
play_circle_filledRapper-Backed Beer Ads
Rapper-Backed Beer Ads
Post Malone and Shane Gillis Star in Bud Light’s Super Bowl LIX Spot
Bud Light’s Super Bowl LIX spot will feature renowned artist Post Malone and rising comedian Shane Gillis, as revealed in a teaser video for the upcoming ad. In the clip, the duo is shown... MORE
Anime-Inspired QSR Menus
Anime-Inspired QSR Menus
Burger King France Introduces a New Naruto Menu
Burger King France has introduced a new Naruto menu to celebrate the iconic anime franchise. The team features meals for a limited time that celebrate the most iconic rivals from the series: naruto... MORE
Trendy Sobriety Campaigns
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
'Maison Perrier Chic' has unveiled its 'Sober Chic' campaign, celebrating the rise of mindful, stylish lifestyles with its new line of sophisticated non-alcoholic mocktails. Launching during Dry... MORE
play_circle_filledFast Food Restaurant-Turned Nightclub
Fast Food Restaurant-Turned Nightclub
This McDonald's Location Turns into the Nyugati Lounge
McDonald's is pushing its creative boundaries with a new experience in the form of the Nyugati Lounge, which is a nightclub. The location turns into a nightclub -- it can be found in Budapest,... MORE
Celeb Wellness Initiatives
Celeb Wellness Initiatives
The Jhenetics Initiative Brings Wellness to Frontline Firefighters
The Jhenetics initiative, founded by Grammy-nominated artist Jhené Aiko, is extending much-needed relief to frontline workers battling Los Angeles wildfires. Through a partnership with the Los... MORE
Effortless Lip Contours
Effortless Lip Contours
Rhode’s Newest 'Peptide Lip Shape' Wil Enhance and Hydrate Your Lips
Rhode has launched its 'Peptide Lip Shape,' a revolutionary lip shaper that seamlessly blends soft-focus color with advanced skincare benefits. Designed to effortlessly contour and enhance your... MORE
Animation Film-Branded Lowfat Milks
Animation Film-Branded Lowfat Milks
TruMoo Debuts the Moana Strawberry Banana Lowfat Milk
Farmer-owned brand TruMoo® capitalizes on the popularity of the Disney Animated Studio's film Moana 2 with its new Moana Strawberry Banana Lowfat Milk. The product is launched as a limited edition... MORE
Emoji-Centric Campaigns
Emoji-Centric Campaigns
Hubba Bubba's New Campaign Offers a Petition for a Bubble Gum Emoji
The bubble gum emoji is the latest symbol the digital world didn’t know it needed -- until now. Hubba Bubba is rallying emoji enthusiasts this National Bubble Gum Day with its 'Emoji-Motion'... MORE
play_circle_filledEuropean-Style Lager Campaigns
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
The European-style lager, Stella Artois, has unveiled a teaser for its Super Bowl LIX commercial, marking its first national Super Bowl advertisement in six years. Featuring Stella Artois Global... MORE
Beauty Store-Created Docuseries
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Sephora’s 'Faces of Music' docuseries, now streaming on Hulu, is a captivating exploration of beauty and music as intertwined forms of self-expression. This three-part series spotlights artists... MORE
Amusing Work Platform Ads
Amusing Work Platform Ads
Singing Llamas Highlight Why You'll Love Using Monday.com
'Monday.com' has transformed the B2B advertising space with a delightful new campaign, 'The First Work Platform You'll Love to Use,' featuring singing llamas and office workers who can't get enough... MORE
Chef-Approved Video Games
Chef-Approved Video Games
Gordon Ramsay Finds His Zen Within the ‘Hay Day’ Ad
'Hay Day' has brought an unexpected transformation to one of entertainment’s most fiery personalities -- celebrity chef Gordon Ramsay. Known for his fiery outbursts, Ramsay showcases his softer... MORE
Prohibition-Themed Whiskey Lines
Prohibition-Themed Whiskey Lines
Buffalo Trace Distillery Debuts Its Second Prohibition Collection
Buffalo Trace Distillery announces its exclusive second edition Prohibition Collection which "commemorates the whiskeys legally produced and sold at the Distillery while the 18th Amendment was in... MORE
Rapper-Branded Limited-Edition Cookies
Rapper-Branded Limited-Edition Cookies
OREO Launches the Limited Edition Post Malone OREO Cookies
The recently launched Post Malone OREO Cookies are bound to pique consumer interest not only because of the personality behind the collaboration but also due to the unique flavor of the snack. The... MORE