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Pop Culture Trends

Showcasing how elements of mainstream media are influencing societal behavior and consumer goods, Trend Hunter’s pop culture category features everything from viral videos to film merchandise and political satire.
Ideas
Lists
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Insights
University Sustainability Parnterships
University Sustainability Parnterships
Zhejiang University Partnered with C.P. Group
Zhejiang University and C.P. Group have partnered to advance sustainable innovation and human capital development. This collaboration, formalized through a Memorandum of Understanding (MoU), aims to... MORE
Tequila-Sponsored Gallery Events
Tequila-Sponsored Gallery Events
LALO Tequila Sponsored the VIP experience at MoMA
LALO Tequila’s sponsorship of the VIP experience at MoMA PS1’s ‘Night at the Museum: Return of the Halloqueen’ exemplifies the brand’s commitment to blending culture, luxury, and... MORE
Everyday Celebration Cheese Kits
Everyday Celebration Cheese Kits
Maison Boursin X Chrissy Teigen Inspires Regular Indulgence
Some people cherish certain foods and drinks so deeply that they save them for rare, once-a-year celebrations, but for the 2024 holiday season, the Maison Boursin X Chrissy Teigen: No Occasion... MORE
Indulgent Health-Focused Coffees
Indulgent Health-Focused Coffees
For Wellness Boasts the Organic Arabica Ground Coffee
The Organic Arabica Ground Coffee by For Wellness positions itself as a premium, health-focused option in the coffee market. Sourced from USDA-certified organic beans, the product prioritizes purity... MORE
Athlete-Backed Supplements
Athlete-Backed Supplements
David Beckham's IM8 Revolutionizes Wellness with Premium Supplements
David Beckham’s IM8 health brand has officially launched and is setting a new standard in wellness, blending science, innovation, and convenience into a transformative health journey. Co-... MORE
Custom Headwear Holiday Campaigns
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
This holiday season, Lids has launched its ‘It’s Personal’ campaign, which reimagines the art of gifting with a focus on individuality, style, and the undeniable connection between... MORE
Limited-Edition Nightclub Prints
Limited-Edition Nightclub Prints
Sonic Editions' Studio 54 Collection Contains Rare Photos
Sonic Editions invites you to relive the golden era of disco with its latest release: a stunning collection of Studio 54 images that capture the electric energy and unforgettable glamour of the... MORE
Sweet Treat-Inspired Lip Treatments
Sweet Treat-Inspired Lip Treatments
Rhode Launches Cinnamon Roll-Inspired Peptide Lip Treatment
Rhode is adding a delicious twist to lip care with the launch of its limited-edition Cinnamon Roll-Inspired ‘Peptide Lip Tint,’ celebrating founder Hailey Rhode Bieber’s birthday.... MORE
Semi-Reality Comedy Shows
Semi-Reality Comedy Shows
Nathan Fielder's ‘The Rehearsal’ is Set for a Comeback in 2025
Fans of Nathan Fielder rejoice—his brilliantly awkward and boundary-pushing series ‘The Rehearsal’ is officially returning for a second season in 2025. Announced as part of HBO Max&#... MORE
Pop Star-Themed Animals
Pop Star-Themed Animals
Toronto Humane Society Presents Taylor Swift-Themed Cats
As Taylor Swift’s highly anticipated Eras Tour makes its way to Toronto, the Toronto Humane Society embraces the excitement with Taylor Swift-themed cats that have fans and feline lovers swooning.... MORE
Smartphone Fashion
"Phonecore" features over-the-top accessories inspired by smartphones
Trend - Phonecore, the latest style trend, is taking social media by storm with nearly 130 million TikTok posts. This trend features over-the-top accessories inspired by smartphones such as HMD's Phonecore range, as well as smartphones adapting to become accessories themselves, like Hailey Bieber's lip gloss-holding phone case, blending tech and fashion in innovative ways.

Insight - The rise of the "smartphone as an aesthetic" reflects a growing consumer desire for fashion that integrates cutting-edge technology in visually impactful ways. In an era where personal devices are central to daily life, accessories inspired by smartphones, as well as smartphones functioning as accessories, resonate deeply with tech-savvy, fashion-forward individuals. This trend taps into the intersection of nostalgia and futurism, appealing to those who appreciate both retro design elements and modern innovation.
Workshop Question - How can your brand tap into the rise of "smartphone as an aesthetic" or other trending aesthetics?
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Score
Popularity
Activity
Freshness
Patterns
Megatrends
Surf Brand Capsule Collections
Surf Brand Capsule Collections
Travis Barker x Hurley Melds Music, Art, and Surf Culture
The Travis Barker x Hurley partnership is making waves with a bold new capsule collection set to debut in spring 2025. This collaboration brings together Hurley’s roots in surf culture and Barker’... MORE
Whimsical Activewear Collabs
Whimsical Activewear Collabs
The Lululemon X Disney Collab Blends Iconic Characters & Activewear
The Lululemon x Disney collection has officially landed, blending the brand’s high-performance activewear with the timeless enchantment of Disney’s storytelling. Designed for dreamers and doers... MORE
Luxurious CBD Skincare
Luxurious CBD Skincare
Lea Black Beauty® Introduces Clean, Effective CBD Skincare Solutions
CBD skincare is revolutionizing the beauty industry, and Lea Black Beauty® is leading the charge with its luxurious CBD Skincare Collection. Founded by reality TV personality and entrepreneur Lea... MORE
Character-Inspired Pasta
Character-Inspired Pasta
SpaghettiOs Brings Where’s Waldo? to Mealtime with Playful Canned Pasta
SpaghettiOs is transforming mealtime into an adventurous game with its new ‘Where’s Waldo?®’ themed canned pasta. Packed with iconic shapes like ‘Waldo,’ ‘Woof,’... MORE
Retail-Based Pop-Star Takeovers
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
H&M and Charli XCX partnered to host an unexpected open-air concert and screen takeover in New York City’s Times Square. Thousands of music and fashion enthusiasts were invited to the... MORE
play_circle_filledHygienic Hippo Campaigns
Hygienic Hippo Campaigns
In Confessions of Moo Deng, a Viral Baby Hippo Teaches Handwashing
Since its 2020 launch, Lifebuoy’s award-winning H for Handwashing campaign has reached more than 14 million children across 35 countries—and with Confessions of Moo Deng, the main message is... MORE
Top 100 Gifts for Your Girlfriend 2024
Top 100 Gifts for Your Girlfriend 2024
From Ultra-Cozy Sheep Slippers to Vitamin C Body Serums
Looking for the perfect girlfriend gift in 2024, the luxury beauty and wellness scene is buzzing with treats she’ll adore. Imagine surprising her with a luxury beauty advent calendar, where... MORE
Cheeky Tequila Campaigns
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Pantalones Organic Tequila introduces its latest ‘Official Tequila Of’ campaign, drawing inspiration from the film How to Lose a Guy in 10 Days. The campaign features Matthew McConaughey... MORE
Holiday Movie Makeup Collections
Holiday Movie Makeup Collections
The NYX Professional Makeup Home Alone Collection is Expansive
The NYX Professional Makeup Home Alone Collection has been created in partnership between the makeup brand, Disney and 20th Century Studios to provide avid fans of the namesake holiday movie with a... MORE
play_circle_filledChewing Gum ASMR Albums
Chewing Gum ASMR Albums
Extra and Joelah Noble Partnered to Create Chewns
Extra teamed up with BBC Radio 1Xtra presenter Joelah Noble to launch Chewns, an ASMR album featuring tracks created from the sounds of chewing gum. On the album, fans can unwind with tracks like... MORE
play_circle_filledGlobal Holiday Campaigns
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
SharkNinja, Inc. has introduced its first global holiday campaign for its Ninja brand, ‘Ninja the Holidays,’ featuring brand ambassador David Beckham. The campaign showcases how Ninja’... MORE
Iconic Vacation Itineraries
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Intrepid Travel has launched a collection of itineraries designed to bring travelers to the iconic locations featured in blockbuster films, embracing the growing “set-jetting” trend. This... MORE
Actress-Inspired Coffee-Brewing Campaigns
Actress-Inspired Coffee-Brewing Campaigns
Keurig Debuts K-Brew+Chill with Anna Kendrick's Help
Keurig’s latest innovation — the K-Brew+Chill — is being introduced to audiences with the help of actress Anna Kendrick, who is known for her love of iced coffee. The K-Brew+Chill uses... MORE
NFL Star-Curated Lifestyle Collections
NFL Star-Curated Lifestyle Collections
Brookstone Joins Forces with Christian McCaffrey
Brookstone’s new partnership with NFL star Christian McCaffrey marks an exciting collaboration that promises to enhance the brand’s appeal to consumers seeking products that complement... MORE
Top 60 Games Trends in November
Top 60 Games Trends in November
From Immersive VR Thriller Games to Large-Screen Gaming Tablets
This list of November 2024 Games trends highlights notable collaborations and advancements in gaming and in-game promotions. These trends showcase the growing intersection between popular franchises... MORE