The Instagram Handle @Barbiestyle is Publishing a Book of the Doll's Best Looks
Ellen Smith — June 8, 2017 — Pop Culture
References: instagram & fashionista
Popular Instagram handle @barbiestyle is publishing a barbie style book, which features the doll's most popular looks in a pink-clad coffee table book. Barbie's branding has always afforded the doll the ability to adapt to the times, constantly changing its look to appeal to new demographics. The marketing team behind Barbie is ensuring it stays relevant through creating Barbie a social media profile where the doll shares some iconic looks that are inspired by modern culture, celebrities, and social media.
The account's three person styling team are devoted to Barbie's every move and feature the doll in Coachella, Art Basel and Paris Fashion Week themed outfits which they share to their following of 1.8 million people.
The hard copy Barbie style book is taking cues from Hollywood it-girls like Alexa Chung, Kim Kardashian, and Chloe Sevigney who's published lifestyle and fashion books solidified their roles as fashion icons and influencers.
The account's three person styling team are devoted to Barbie's every move and feature the doll in Coachella, Art Basel and Paris Fashion Week themed outfits which they share to their following of 1.8 million people.
The hard copy Barbie style book is taking cues from Hollywood it-girls like Alexa Chung, Kim Kardashian, and Chloe Sevigney who's published lifestyle and fashion books solidified their roles as fashion icons and influencers.
Trend Themes
1. Barbie Style - The popularity of @barbiestyle on Instagram and the upcoming Barbie style book demonstrate the trend of doll fashion influencing popular culture.
2. Adaptive Branding - Barbie's ability to adapt to new demographics by changing its look showcases the trend of brands evolving to stay relevant in a rapidly changing market.
3. Social Media Influence - The success of Barbie's social media profile highlights the trend of social media platforms shaping consumer behavior and the opportunities it presents for brands to connect with their audience.
Industry Implications
1. Fashion Publishing - The release of the Barbie style book taps into the fashion publishing industry, offering opportunities for brands to capitalize on the popularity of lifestyle and fashion books.
2. Toy Industry - The ongoing success of Barbie as a cultural icon and the demand for Barbie-related products indicate the disruptive innovation opportunities in the toy industry to create and market dolls that resonate with diverse audiences.
3. Social Media Marketing - Barbie's social media presence demonstrates the potential for brands to leverage social media platforms as a powerful marketing tool, creating engagement and connecting with their target audience.
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