MOT MAG Aims to Inspire Conscious Living Through Veganism
Ellen Smith — June 15, 2017 — Marketing
References: motmag
MOT MAG is a vegan lifestyle magazine that takes a more radical approach to inspire conscious living. The digital magazine publishes quarterly editions, which tell stories from alternative perspectives, featuring a variety of provocative topics that ultimately draw attention to world culture, sustainability and responsible choices that "benefit humanity and our planet."
MOT MAG is targeted towards "young spirited people who are educated, individualistic, and crave authentic and meaningful life experience." The online magazine reports on plant-based living, while making efforts develop profiles highlighting whistle-blowers and activists from within the community. However, the Los-Angeles based company does not limit itself to local content, as it also focuses on globally connected issues that touch on topics like the benefits of spirituality and world music.
The publication is a digital expression of a budding culture which values individualism, alternative living and sustainable choices.
MOT MAG is targeted towards "young spirited people who are educated, individualistic, and crave authentic and meaningful life experience." The online magazine reports on plant-based living, while making efforts develop profiles highlighting whistle-blowers and activists from within the community. However, the Los-Angeles based company does not limit itself to local content, as it also focuses on globally connected issues that touch on topics like the benefits of spirituality and world music.
The publication is a digital expression of a budding culture which values individualism, alternative living and sustainable choices.
Trend Themes
1. Conscious Living - Disruptive innovation opportunity: Develop innovative products and services that help individuals live a more conscious and sustainable lifestyle.
2. Alternative Perspectives - Disruptive innovation opportunity: Create platforms or media outlets that provide alternative viewpoints and challenge mainstream narratives to encourage critical thinking.
3. Global Connectivity - Disruptive innovation opportunity: Build technology solutions that facilitate global connections and enable cultural exchange to foster understanding and collaboration.
Industry Implications
1. Media and Publishing - Disruptive innovation opportunity: Develop digital platforms or subscription-based models that cater to niche audiences and deliver personalized content.
2. Sustainable Products - Disruptive innovation opportunity: Create eco-friendly and cruelty-free products that align with the values of the vegan lifestyle and conscious consumerism.
3. Wellness and Mindfulness - Disruptive innovation opportunity: Offer holistic wellness solutions that integrate spirituality, mental health, and physical well-being, catering to individuals seeking a more meaningful life experience.
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