Mintel Spark Helps Brands with Concept Generation
Michael Hemsworth — December 13, 2024 — Tech
References: mintel & beautypackaging
Mintel Spark has been launched by the market research brand as a product concept generator that will support the innovation process for companies by harnessing the power of artificial intelligence (AI). The platform was developed with slumping product innovations in mind to help teams create solutions based on Mintel research and insights. The system can prepare mock-up images to help users better visualize the final product, while also offering packaging ideas and more with the ability to provide additional prompts to tweak how things look.
CEO Matt Nelson spoke on Mintel Spark saying, "By combining trusted Mintel expertise with AI, Spark connects the dots between consumer, innovation, and market insights to reveal the opportunities with strong market potential, giving brands the confidence to move forward.”
CEO Matt Nelson spoke on Mintel Spark saying, "By combining trusted Mintel expertise with AI, Spark connects the dots between consumer, innovation, and market insights to reveal the opportunities with strong market potential, giving brands the confidence to move forward.”
Trend Themes
1. AI-driven Concept Generation - AI-driven concept generation transforms product design by using intelligent algorithms to rapidly devise and iterate on new ideas.
2. Visual Mock-up Technology - Visual mock-up technology revolutionizes the brainstorming process by providing realistic previews of product concepts, making it easier to refine and perfect designs.
3. Consumer-centric Innovation - Consumer-centric innovation uses data insights to align product development with market needs, enhancing relevance and appeal.
Industry Implications
1. Market Research Industry - The market research industry can leverage AI tools to enhance data-driven decision-making processes and boost product development success.
2. Packaging Design Industry - Advancements in intelligent design systems are reshaping the packaging design industry, allowing for customized and adaptive solutions.
3. Consumer Goods Industry - The consumer goods industry benefits from AI by expediting the innovation cycle and responding more quickly to changing market demands.
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