Users can Play with a Digital Distraction Tool If They Google 'Spinner'
Joey Haar — June 22, 2017 — Pop Culture
References: google & lifehacker
Google is famous for adding cheeky Easter eggs to its ubiquitous search service and accompanying suite of software, and Google has provided yet another topical hidden treasure for users if they Google spinner.
By now, only true mountaintop hermits aren't aware of fidget spinners, the weighted distraction toys that purportedly help those with ADHD to focus and others to cut down on their compulsive habits. Whether or not those claims are reputable, the spinning ball bearings are a bona fide fad among kids and adults alike, and Google has decided to spread it to those who can't get their hands on a physical toy.
By Googling the word 'spinner,' users will see a graphic of a fidget spinner in mid-rotation at the top of the search page. This graphic is interactive; users can control it with their mice in mimesis of a physical spinner.
By now, only true mountaintop hermits aren't aware of fidget spinners, the weighted distraction toys that purportedly help those with ADHD to focus and others to cut down on their compulsive habits. Whether or not those claims are reputable, the spinning ball bearings are a bona fide fad among kids and adults alike, and Google has decided to spread it to those who can't get their hands on a physical toy.
By Googling the word 'spinner,' users will see a graphic of a fidget spinner in mid-rotation at the top of the search page. This graphic is interactive; users can control it with their mice in mimesis of a physical spinner.
Trend Themes
1. Interactive Search Graphics - Opportunity for businesses to incorporate interactive graphics in search results, enhancing user engagement and experience.
2. Virtual Fidget Spinners - Potential for digital fidget spinners to become a popular form of virtual entertainment and stress relief.
3. Digital Easter Eggs - Growing trend of incorporating hidden surprises and interactive elements into digital platforms, creating a sense of discovery and delight for users.
Industry Implications
1. Search Engine Technology - Opportunity for search engines to differentiate themselves by offering unique and engaging features, such as interactive search graphics.
2. Virtual Reality Gaming - Emerging market for virtual reality games and apps that simulate the experience of playing with digital fidget spinners.
3. Digital Marketing - Incorporating digital easter eggs into marketing campaigns can create buzz and excitement, increasing brand awareness and engagement.
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