'Muse' Used AI to Create a Music Video That Changes Every 24 Hours
Ellen Smith — July 7, 2017 — Pop Culture
Popular English rock band 'Muse' used a unique algorithm to create an AI-generated music video that changes every 24 hours.
The music video to accompany the band's newly released single 'Dig Down' uses this algorithm to search the Internet for video clips that match the song's lyrics. Each word in the song is represented through a different video snip-it, with the entire project being comprised by the clips the AI system found fitting.
Every day the band will reset the system, effectively creating a music video with unlimited possibilities. This computerized video tool took cues from UK-based band Shaking Chains, who also created a algorithmic music video, making Muse's the second of its kind available for consumption.
The AI-generated music video successfully highlights the growing capabilities in the developing field of "computational creativity."
The music video to accompany the band's newly released single 'Dig Down' uses this algorithm to search the Internet for video clips that match the song's lyrics. Each word in the song is represented through a different video snip-it, with the entire project being comprised by the clips the AI system found fitting.
Every day the band will reset the system, effectively creating a music video with unlimited possibilities. This computerized video tool took cues from UK-based band Shaking Chains, who also created a algorithmic music video, making Muse's the second of its kind available for consumption.
The AI-generated music video successfully highlights the growing capabilities in the developing field of "computational creativity."
Trend Themes
1. AI-generated Music Videos - The rise of AI in the entertainment industry has opened up new avenues for creativity and potentially limitless artistic possibilities.
2. Algorithmic Music Videos - As AI and algorithms become more sophisticated, music videos can be generated in a completely unique and personalized way for each viewer, leading to a more immersive and interactive experience.
3. Computational Creativity - AI-generated music videos are just the beginning of the potential for computational creativity; industries such as visual art, design, and marketing may also see an increase in the use of AI to create unique and innovative content.
Industry Implications
1. Entertainment - The entertainment industry can use AI-generated music videos as a tool to cater to ever-changing audience preferences and keep them engaged with new, interactive, and personalized content.
2. Music - AI-generated music videos offer an opportunity for lesser known artists to gain attention by presenting new and innovative videos, and also to larger well-known artists who may want to try new things and push the boundaries of creative expression.
3. Marketing - AI-generated music videos can be used to promote brands in a more engaging and personalized way by tailoring the visuals to match the tone and messaging of a specific campaign.
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