Andrew Fairclough's Art is Inspired by a "Tech Dead-Gaze"
Mary Van Puymbroeck — May 1, 2017 — Art & Design
References: shop.chinaheights & handsomefrank
In today's world of infinite information, it is increasingly easy to get lost in a tech-induced spiral and fall into a "tech dead-gaze." Andrew Fairclough's most recent exhibition 'Total Control' at China Heights in Surrey Hill, Australia uses pop art graphics to explore this concept further. This approach is used to express themes of introspection and impulse control.
Inspired by dystopian fiction, his work has an intensity one can find relatable and thought-provoking, especially as a Millennial. In the flow of technology-induced distraction, the viewer can almost see the boundless access to information passing before the subjects' eyes. As a generational self-reflection, Fairclough's work is effective in being "uneasy, yet hopeful."
Inspired by dystopian fiction, his work has an intensity one can find relatable and thought-provoking, especially as a Millennial. In the flow of technology-induced distraction, the viewer can almost see the boundless access to information passing before the subjects' eyes. As a generational self-reflection, Fairclough's work is effective in being "uneasy, yet hopeful."
Trend Themes
1. Pop Art-inspired Introspection - Incorporating pop art graphics to encourage self-reflection and introspection in art is a disruptive innovation opportunity.
2. Dystopian Tech Art - Using art to explore dystopian themes of technology-induced distraction can lead to innovative artwork that resonates with a millennial audience.
3. Impulse Control Art - Artists can explore the theme of impulse control in their work using pop art graphics to create thought-provoking pieces.
Industry Implications
1. Art and Design - The use of pop art graphics to explore themes of introspection and impulse control can create new opportunities for artists and designers.
2. Millennial Marketing - Incorporating dystopian-inspired artwork and themes of introspection and impulse control in marketing can lead to disruptive innovations resonating with Millennial consumers.
3. Technology and Gadgets - Using pop art graphics to explore the negative impact of over-reliance on technology can lead to innovative tech products designed to mitigate that impact.
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