Startup reallyread.it Wants to Improve Your Online Reading Habits
Alyson Wyers — November 6, 2017 — Pop Culture
References: reallyread.it & betalist
This web tool helps you track your online reading habits and connects you with other readers. Based in New Jersey, reallyread.it is a new social media venture that aims to address a very modern problem: no one really reads on the Internet. Instead, we skim, scan and jump from headline to headline. reallyread.it is described as "a community of people who believe that real reading matters."
The startup encourages people to work on their online reading habits by taking in all the words. The technology also tries to improve the comments section -- the Internet's armpit -- by preventing people from commenting on content they have not fully read. The company believes by fixing the comment section, the Internet will be a better place.
The startup encourages people to work on their online reading habits by taking in all the words. The technology also tries to improve the comments section -- the Internet's armpit -- by preventing people from commenting on content they have not fully read. The company believes by fixing the comment section, the Internet will be a better place.
Trend Themes
1. Online Reading Habits - Disruptive innovation opportunity: Develop new tools or platforms that promote and track active and engaged online reading habits.
2. Community Engagement - Disruptive innovation opportunity: Create social media platforms or technologies that foster genuine community engagement and meaningful discussions.
3. Comment Section Improvement - Disruptive innovation opportunity: Build technologies or systems that prevent people from commenting on content they have not fully read, improving the quality and relevance of online discussions.
Industry Implications
1. Edtech - Disruptive innovation opportunity: Develop educational technology solutions that teach and encourage active online reading habits.
2. Social Media - Disruptive innovation opportunity: Enhance existing social media platforms to increase user engagement and promote meaningful interactions.
3. Content Moderation - Disruptive innovation opportunity: Create advanced content moderation tools that prevent irrelevant or spam comments, fostering a more inclusive and constructive online environment.
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