These feminist branding innovations range from hilarious menstrual campaigns to self-empowering PSAs that feature YouTube's lifestyle influencers. As feminism becomes more prevalent in marketing, girls are more likely to grow up in an environment that celebrates equality rather than oppression.
While the world has progressed greatly in the last 20 years, there is still a long way to go when it comes to female empowerment and equal rights on a global scale. These feminist branding examples educate young girls about their bodies and encourage one to love themselves.
Whether promoting a positive body image or fighting against abuse and wage inequality, these commercials and print ads embody hope. The examples encourage social change and encourage freedom and self-expression among the female population.
30 Feminist Branding Innovations
30
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
29
Female-Empowering Platforms
WIE Network Features Insights & Inspiration from World-Changing Women
28
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
27
Feminist Hashtag Movements
#FeministsareUgly Aims to Dispel Stereotypes Around Feminism
26
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
25
Female-Only Online Networks
Women.com is an Invite-Only Female Social Network for the Ladies
24
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
23
Feminine Whiskey Branding
Raven's Lace PeachBerry Flavored Whiskey Appeals to Feminine Consumers
22
Dismaying Feminist Campaigns (UPDATE)
PolyMic Re-imagines a Feminist-Friendly World
21
Female Taxi Services
The SheRides Service Allows You to Choose a Lady Driver
20
Disney Bra Campaigns
The Disney-Inspired Sing-Along 'Find the One' is a Quest for the Perfect Bra
19
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
18
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
17
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
16
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
15
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
14
Female-Empowering Logos
Wal-Mart Calls Out Companies Run by Females with a Women-Owned Logo
13
Feminist Jewelry Collections
The Latest NIKAO Jewelry Range Aims to Empower Women
12
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
11
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
10
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
9
Confidence-Building Feminist Ads
The Always #LikeaGirl Campaign Reappropriates an Age-Old Insult
8
Compassionate Comic Campaigns
This Hurtful Words Illustration Series Sends a Message
7
Female-Focused Festival Lounges
The Ipsos Girls' Lounge Celebrates Beauty and Pampering
6
Female Entrepreneur Programs
WE NYC Aims to Leverage 5,000 Women from Low-income Neighborhoods
5
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
4
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
3
Cheeky Menstruation Commercials
HelloFlo Channels the Period Fairy with Introduction of Start Kits
2
Female-Celebrating Car Ads
Audi Uses #WomenDrivers to Showcase Female Talent in Its Latest Ads
1
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
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Eco-Friendly Feminine Care Products
Reign Wellness Debuted Eco-Friendly Tampons
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
OB/GYN-Approved Activewear Brands
Oya Femtech Apparel Emphasizes Feminine Health and Comfort
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Menstrual Product-Celebrating Jeans
The U by Kotex MaxiMalism Jeans Combat Against Period Shame
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Women-Empowering Self-Care Products
Emmeline Skin is a New Skincare Brand Based in Scottsdale, AZ
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Empowering Outdoor Apparel Brands
SENIQ Empowers Women Who Prioritize Both Fashion and Function
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Ethical Tea Branding
Typhoo Fear Free Tea Promotes its Mission to End Sexual Violence
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Mom-Targeted Menstrual Pads
Liv by Kotex Products are Free of Harsh Chemicals and Fragrance
Period-Friendly Fitness Policies
U by Kotex® Covers Workout Cancellation Fees for Menstrual Cramps
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Kid-Friendly Menstruation Books
Kt by Knix Launched a First-of-Its-Kind Book About Periods
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Biodegradable Menstrual Pads
C is an Eco-Friendly Feminine Care Brand Founded by Two Saudi Sisters
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Women's Movement Marathons
Milk's Every Woman's Marathon Was Created by and for Women
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Feminine Health Product Expansions
pH-D Feminine Health is Arriving at Walmart with Six Products
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign