The SheRides Service Allows You to Choose a Lady Driver
Vasiliki Marapas — September 8, 2014 — Business
SheRides is a new cab service launching in New York City, Long Island and Westchester County.
As the title suggests, female users will have the option of specifying they would like a female driver. The service will be accessible through an Apple app. The best part of the whole thing? Your driver will roll up decked out in a hot pink pashmina, because everyone knows that this is the universal symbol for GIRL POWER. Dudes looking to chat up a lady driver better move along; the ride will only occur if there is at least one woman in the party.
The service is the brainchild of Stella Mateo, a woman married to the founder of the New York State Federation of Taxi Drivers. Beyond ensuring that women feel safer during their rides home, the venture is intended to give women the opportunity to break into a field that has been dominated by men.
As the title suggests, female users will have the option of specifying they would like a female driver. The service will be accessible through an Apple app. The best part of the whole thing? Your driver will roll up decked out in a hot pink pashmina, because everyone knows that this is the universal symbol for GIRL POWER. Dudes looking to chat up a lady driver better move along; the ride will only occur if there is at least one woman in the party.
The service is the brainchild of Stella Mateo, a woman married to the founder of the New York State Federation of Taxi Drivers. Beyond ensuring that women feel safer during their rides home, the venture is intended to give women the opportunity to break into a field that has been dominated by men.
Trend Themes
1. Gender-based Services - The introduction of gender-based services gives rise to more specialized services for customers with specific preferences.
2. Female-centered Entrepreneurship - The rise of female-centered entrepreneurship brings more opportunities for women to break into industries traditionally dominated by men.
3. Cyber Security - Gender-based taxi services also highlight the need for increased cyber security measures to ensure the safety of both passengers and drivers.
Industry Implications
1. Transportation - The transportation industry can explore gender-based services to cater to customers' specific preferences, providing more specialized options that can enhance customer experiences
2. Entrepreneurship - More women are breaking into entrepreneurship and creating opportunities in industries once dominated by men, creating a more diverse and inclusive business landscape.
3. Technology - As gender-based services rely on technology, the technology industry can explore and develop more comprehensive and advanced security measures for these services to ensure the safety of both passengers and drivers.
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