Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Laura McQuarrie — March 12, 2024 — Marketing
References: instagram & thedieline
To celebrate Women's History Month and Barbie's 65th Anniversary, Stacy's Pita Chips and Barbie teamed up to create special edition pita chip packaging. The limited-edition Stacy's Pita Chip bags are dressed up in Barbie's signature pink and they're also available in miniaturized versions that are just the right size for dolls.
Above and beyond creating collectible packaging for its Simply Naked chips, Stacy's Pita Chips is supporting and empowering women and girls with a pledge of $100,000 to Step Up so that more young girls will be supported through mentorship programs across major cities.
This Women's History Month collab follows the wild success of the Barbie movie and continues Barbie's legacy as an inspiring figure for girls and women of all ages.
Above and beyond creating collectible packaging for its Simply Naked chips, Stacy's Pita Chips is supporting and empowering women and girls with a pledge of $100,000 to Step Up so that more young girls will be supported through mentorship programs across major cities.
This Women's History Month collab follows the wild success of the Barbie movie and continues Barbie's legacy as an inspiring figure for girls and women of all ages.
Trend Themes
1. Collectible Packaging Collaboration - Exploring unique collaborations between snack brands and iconic figures to create limited-edition collectible packaging.
2. Empowering Women Initiatives - Focusing on partnerships that not only promote products but also support and uplift women through charitable donations.
3. Character-inspired Branding - Incorporating beloved characters like Barbie to infuse nostalgia and excitement into product packaging designs.
Industry Implications
1. Snack and Food Packaging Industry - Opportunities to engage consumers through innovative packaging collaborations that appeal to collectors and nostalgic audiences.
2. Marketing and Brand Partnerships - An avenue for brands to co-create unique campaigns and products with influential figures to drive brand awareness and social impact.
3. Women's Empowerment Organizations - Collaborating with brands to drive fundraising efforts through product collaborations that contribute to empowering women and girls.
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