Aunt Flow Offers Period Products Free of Gendered Language
Kanesa D — November 8, 2024 — Social Good
References: goauntflow
Aunt Flow, a North American menstruation product brand, is a forward-thinking company revolutionizing the accessibility of period products with its proprietary, free-vend tampon and pad dispensers. Aunt Flow offers standard pads, organic cotton pads, cartridge pads, cartridge-tubed applicator tampons, and standard applicator tampons.
Central to the brand's philosophy is its commitment to promoting period inclusivity. Aunt Flow acknowledges that periods are not exclusive to women and that not everyone who menstruates identifies as female. In response to this, the brand has intentionally shifted away from traditional language, such as "feminine hygiene products," in favor of the more inclusive term "period products."
By removing the barriers to access, Aunt Flow aims to make menstruation a more equitable experience for all menstruating individuals.
Image Credit: Aunt Flow
Central to the brand's philosophy is its commitment to promoting period inclusivity. Aunt Flow acknowledges that periods are not exclusive to women and that not everyone who menstruates identifies as female. In response to this, the brand has intentionally shifted away from traditional language, such as "feminine hygiene products," in favor of the more inclusive term "period products."
By removing the barriers to access, Aunt Flow aims to make menstruation a more equitable experience for all menstruating individuals.
Image Credit: Aunt Flow
Trend Themes
1. Gender-inclusive Branding - Brands are adopting gender-neutral language in their products to better cater to a diverse consumer base.
2. Free-vend Dispensers - Free-vend dispensers for period products are emerging as a strategy to enhance product accessibility and convenience.
3. Organic Period Products - The rise of organic period products reflects a growing consumer demand for sustainable and healthier menstruation options.
Industry Implications
1. Menstruation Products - The menstruation products industry is evolving to include more inclusive and accessible options for a broader demographic.
2. Sustainable Hygiene - The sustainable hygiene industry is expanding with innovative, eco-friendly solutions like organic cotton pads.
3. Vending Solutions - Vending solutions are being innovated to incorporate free-vend options, enhancing product availability and convenience in various public spaces.
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