Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
Alyson Wyers — October 10, 2014 — Marketing
References: equalpaybackproject & mashable
In this crude but poignant ad, comedian Sarah Silverman discusses the wage gap. In an effort to address the discrepancies in pay where women are paid less than men for the same work, the Equal Payback Project is trying to raise enough money to pay American women back what they lose just for being anatomically female. The charitable initiative has a goal of fundraising $29,811,746,430,000 to pay back every working woman in the US. If they fall short, the organization plans to give the donations they receive to the National Women's Law Center.
In the Sarah Silverman wage gap commercial, the actress and writer pretends (with her characteristic raunchy humor) that she is undergoing sexual reassignment surgery because it's easier being a man.
In the Sarah Silverman wage gap commercial, the actress and writer pretends (with her characteristic raunchy humor) that she is undergoing sexual reassignment surgery because it's easier being a man.
Trend Themes
1. Gender Pay Gap - There is an opportunity for disruptive innovation in creating solutions to address the wage gap between men and women.
2. Charitable Fundraising - Disruptive innovation can be explored in developing new platforms or strategies for raising funds to support causes like the Equal Payback Project.
3. Gender Equality Advocacy - Disruptive innovation opportunities exist in leveraging technology and media to amplify the message and impact of organizations like the National Women's Law Center.
Industry Implications
1. Human Resources - There is an opportunity for disruptive innovation in developing tools and systems that promote equitable compensation practices and mitigate the gender pay gap.
2. Fundraising - The fundraising industry can explore disruptive innovation by adopting new platforms and approaches that engage donors and drive higher donation participation.
3. Social Advocacy - Disruptive innovation can be harnessed in the field of social advocacy by leveraging technology and media to create awareness and support for gender equality initiatives.
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