The Disney-Inspired Sing-Along 'Find the One' is a Quest for the Perfect Bra
Ady Floyd — May 11, 2015 — Pop Culture
References: cartoonbrew & designtaxi
Bra shopping might not seem like an enchanted fairy tale adventure, but the lingerie and underwear company Triumph has made it a bit more magical. It created an adorably charming, Disney-inspired, musical advertisement relating to the frustrations and struggles associated with bra shopping. Unlike the lead female charter in a traditional Disney film searching for true love, this ad follows a women's quest for her one true bra.
Writer and director Tobias Fueter calls this ad 'Find the One' and features a CGI version of the actress Hannah Ferguson. The upbeat sing-along follows a woman singing and dancing her way through an undergarment store. With help from her gal-pals and a delightfully dorky frog she refuses to settle for anything other than one of Triumph's perfect bras.
The ad appeals to today's female fascination and connection to Disney movies. Giving the undesirable task of bra shopping a fun song brigs a touch of playful adventure to a mandatory chore.
Writer and director Tobias Fueter calls this ad 'Find the One' and features a CGI version of the actress Hannah Ferguson. The upbeat sing-along follows a woman singing and dancing her way through an undergarment store. With help from her gal-pals and a delightfully dorky frog she refuses to settle for anything other than one of Triumph's perfect bras.
The ad appeals to today's female fascination and connection to Disney movies. Giving the undesirable task of bra shopping a fun song brigs a touch of playful adventure to a mandatory chore.
Trend Themes
1. Disney-inspired Ads - Disney-inspired ads create emotional connection with consumers and tap into their nostalgia.
2. Musical Advertisements - Musical ads are catchy and memorable, providing a creative approach to advertising.
3. Unique Branding Concepts - Unique branding concepts, such as Triumph's Disney-inspired bra campaign, can increase brand awareness and recognition.
Industry Implications
1. Lingerie - The lingerie industry can benefit from incorporating creative marketing techniques such as Disney-inspired campaigns.
2. Advertising - The advertising industry can explore more creative and unconventional approaches to appeal to consumers.
3. Film and Television Production - Film and television productions can use Disney-inspired themes and tactics to emotionally connect with viewers and increase engagement.
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