Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
References: victoriassecret & retailtouchpoints
Victoria's Secret and Pink, two renowned lingerie brands, have taken an inclusive step forward by launching their debut collections of intimates designed for women with disabilities. This new range, aptly named 'VS & Pink Adaptive,' marks a significant stride in ensuring lingerie is accessible and comfortable for all.
Victoria's Secret & Co., the parent company of both brands, partnered with GAMUT Management, a consulting and talent management firm specializing in working with and for individuals with disabilities. This collaboration was instrumental in devising the go-to-market strategy for the Adaptive collection.
The Adaptive collection draws inspiration from the most popular lines of intimates from Victoria's Secret and Pink, including the 'Body by Victoria' and 'Wear Everywhere' series. The products in this collection are thoughtfully designed with features like magnetic closures, sensory-friendly fabrics, fully adjustable and convertible front straps, and period panties, among other elements.
Image Credit: Yulia Gorbachenk
Victoria's Secret & Co., the parent company of both brands, partnered with GAMUT Management, a consulting and talent management firm specializing in working with and for individuals with disabilities. This collaboration was instrumental in devising the go-to-market strategy for the Adaptive collection.
The Adaptive collection draws inspiration from the most popular lines of intimates from Victoria's Secret and Pink, including the 'Body by Victoria' and 'Wear Everywhere' series. The products in this collection are thoughtfully designed with features like magnetic closures, sensory-friendly fabrics, fully adjustable and convertible front straps, and period panties, among other elements.
Image Credit: Yulia Gorbachenk
Trend Themes
1. Inclusive Lingerie - The launch of 'VS & Pink Adaptive' marks a significant stride in the inclusive lingerie market, offering intimates specially designed for women with disabilities.
2. Accessible Fashion - The new range of Adaptive collections from Victoria's Secret and Pink aims to make lingerie accessible and comfortable for all, featuring magnetic closures, sensory-friendly fabrics, and adjustable straps.
3. Adaptive Intimates - The Adaptive collection draws inspiration from popular lines of intimates, such as 'Body by Victoria' and 'Wear Everywhere,' incorporating innovative features like period panties and convertible front straps.
Industry Implications
1. Lingerie - The launch of 'VS & Pink Adaptive' introduces new opportunities for innovation and inclusivity within the lingerie industry.
2. Fashion - The introduction of inclusive and accessible fashion in the form of Adaptive intimates by Victoria's Secret and Pink sets a trend for other fashion brands to follow.
3. Disability Services - The collaboration between Victoria's Secret & Co. and GAMUT Management highlights the potential for disruptive innovation in the disability services industry through the creation of adaptive products and inclusive marketing strategies.
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