The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
Meghan Young — October 16, 2014 — Marketing
The Verizon Inspire Her Mind ad campaign is an admirable effort to get young girls more interested and active in science, technology, engineering and math. Taking the form of a commercial, it shows a young girl being bombarded by comments on her looks such as, "Who's my pretty girl." Although this might not seen strange at first, it goes on to show how words have a huge impact on the way people perceive their life and abilities.
Once viewers move past these comments in the Verizon Inspire Her Mind commercial, they were treated to a inspiring quote from Reshma Saujani, the founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant too."
Once viewers move past these comments in the Verizon Inspire Her Mind commercial, they were treated to a inspiring quote from Reshma Saujani, the founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant too."
Trend Themes
1. Female-empowering Ads - Disruptive innovation opportunity in creating more ad campaigns that inspire young girls to excel in STEM fields.
2. Gender Equality in STEM - Disruptive innovation opportunity in developing initiatives and programs that encourage girls to pursue education and careers in science, technology, engineering, and math.
3. Positive Impact of Words - Disruptive innovation opportunity in the use of advertisements to raise awareness about the influence of words on self-perception and abilities.
Industry Implications
1. Advertising Industry - Disruptive innovation opportunity for advertising agencies to shift focus towards empowering and inspiring messages for young girls, promoting gender equality.
2. STEM Education - Disruptive innovation opportunity for educational institutions to develop new strategies and programs that foster girls' interest, engagement, and success in STEM fields.
3. Technology and Media - Disruptive innovation opportunity for technology and media companies to create platforms and content that challenge gender stereotypes and promote female empowerment in STEM.
4.1
Score
Popularity
Activity
Freshness
