Kt by Knix Launched a First-of-Its-Kind Book About Periods
Laura McQuarrie — September 8, 2023 — Lifestyle
References: knixteen & theglobeandmail
Kt by Knix, the sister brand to intimates and apparel brand Knix, created a children's book about menstruation called Some Periods to support early childhood education. This first-of-its-kind book for kids was inspired by Knix founder and president Joanna Griffiths' own experiences as a child, as well as the need for a resource to educate kids about preparing for puberty.
By bringing this topic out into the open, the brand wants to reiterate that periods aren't shameful or gross, and Some Periods aims to take the confusion and embarrassment out of the lives of young menstruators.
$5,000 is being donated to I Support The Girls, an organization that's devoted to a similar mission with regard to empowering girls and women with period education and the right resources.
By bringing this topic out into the open, the brand wants to reiterate that periods aren't shameful or gross, and Some Periods aims to take the confusion and embarrassment out of the lives of young menstruators.
$5,000 is being donated to I Support The Girls, an organization that's devoted to a similar mission with regard to empowering girls and women with period education and the right resources.
Trend Themes
1. Menstruation Education - A growing trend in the children's book industry is the creation of educational books about menstruation to support early childhood education.
2. Destigmatizing Periods - There is a trend towards creating resources, such as children's books, to help eliminate confusion and embarrassment surrounding menstruation in the lives of young menstruators.
3. Empowering Girls - An emerging trend is the support and donation to organizations that aim to empower girls and women through period education and providing necessary resources.
Industry Implications
1. Children's Book - The children's book industry has an opportunity to create more educational books about menstruation to support early childhood education and eliminate confusion and embarrassment for young menstruators.
2. Menstrual Products - The menstrual products industry can embrace the trend of destigmatizing periods by creating innovative products and marketing campaigns that promote an inclusive and positive attitude towards menstruation.
3. Nonprofit Organizations - Nonprofit organizations involved in period empowerment, education, and providing resources have an opportunity to align themselves with the trend of empowering girls by supporting and collaborating with other like-minded organizations.
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