method's Unleash Your Inner Shower Celebrates Personal Transformations
Laura McQuarrie — January 24, 2024 — Marketing
References: methodproducts & menafn
New research led by method reveals that Gen Z and Millennials see the shower as a transformational experience, and 58% report that taking a relaxing shower helps them feel like the best version of themselves—and as such, method unveiled a new personal care creative platform, Unleash Your Inner Shower. This platform highlights the pivotal life decisions that are often made in the shower, whether it's returning to school, picking up a new hobby or quitting a job to pursue a dream.
method's inspiring and uplifting body cleansers, shampoos and conditioners are at the center of the campaign, inviting people to relax and make space in their minds, and their lives, for possibility and potential to flourish.
method's inspiring and uplifting body cleansers, shampoos and conditioners are at the center of the campaign, inviting people to relax and make space in their minds, and their lives, for possibility and potential to flourish.
Trend Themes
1. Transformational Shower Experiences - Gen Z and Millennials see the shower as a transformational experience, with method's Unleash Your Inner Shower campaign highlighting the life decisions made in the shower.
2. Personal Care as Empowerment - method's Unleash Your Inner Shower platform celebrates personal transformations and encourages individuals to make space in their minds and lives for possibility and potential.
3. Inspiring Bodycare Products - method's body cleansers, shampoos, and conditioners are designed to inspire relaxation and create a positive atmosphere for personal growth.
Industry Implications
1. Personal Care Products - method's Unleash Your Inner Shower campaign highlights the transformative power of personal care products, providing an opportunity for innovation in the industry.
2. Marketing and Advertising - The success of method's Unleash Your Inner Shower campaign showcases the potential for marketing and advertising strategies that focus on uplifting and empowering experiences.
3. Wellness and Self-care - method's Unleash Your Inner Shower platform taps into the growing trend of wellness and self-care, creating opportunities for innovation within the industry.
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