A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
Alyson Wyers — June 19, 2014 — Life-Stages
This comedic commercial for HelloFlo’s Period Starter Kit follows a young girl who lies about getting her period for the first time. Her mother, recognizing glittery nail polish on the ‘used’ pad, decides to punish her by throwing her an elaborately embarrassing full moon party. In addition to inviting elderly family members, friends and co-workers, the party also has funny flourishes including a uterus piñata, a red fondu fountain and a ‘vagician.’
A welcomed change to the advertising of feminine sanitation products, the Period Starter Kit commercial will have tween girls relating and all other women laughing their heads off. It might even give them parenting ideas in the event their own daughter tries to fake getting her period and cops and attitude about it.
A welcomed change to the advertising of feminine sanitation products, the Period Starter Kit commercial will have tween girls relating and all other women laughing their heads off. It might even give them parenting ideas in the event their own daughter tries to fake getting her period and cops and attitude about it.
Trend Themes
1. Comedic Menstrual Marketing - Opportunity for brands to use humor in advertising feminine sanitation products, creating relatability and a positive experience for consumers.
2. Authentic Period Experiences - Consumers seek authentic representations of menstruation, prompting brands to showcase real experiences to resonate with their target audience.
3. Empowering Girls and Women - Brands can capitalize on empowering messaging and products that break taboos surrounding menstruation, promoting confidence and self-expression.
Industry Implications
1. Marketing and Advertising - Opportunity for marketers to incorporate humor and authenticity into menstrual product campaigns, appealing to a wider audience and challenging traditional narratives.
2. Health and Wellness - Innovative menstrual products that focus on empowering women and addressing their specific needs, promoting a more positive and inclusive narrative surrounding menstruation.
3. Parenting and Education - Opportunity for parents and educators to use relatable and humorous content to discuss menstruation, providing a supportive environment for young girls and breaking down stigmas.
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