YouTube's Dear Me Campaign Gives Advice to Your Younger Self
Jana Pijak — March 10, 2015 — Marketing
Growing up can be a gruelling process especially when you're still figuring out who you are. YouTube's top influencers have all been there and share their experiences in the video platform's Dear Me campaign.
YouTube's Dear Me campaign was launched in celebration of International Women's Day and features a slew of internet celebrities including popular gamers, makeup artists and comedians with a diverse fan following. In this inspiring clip, each woman gives their younger self some advice and encourages viewers to embrace their unique qualities and to learn from their failures.
The #DearMe ad has already garnered over 4 million views and reminds us that we are truly all one of a kind. The clip's stars include content creators like Grace Helbig and Michelle Phan among others.
YouTube's Dear Me campaign was launched in celebration of International Women's Day and features a slew of internet celebrities including popular gamers, makeup artists and comedians with a diverse fan following. In this inspiring clip, each woman gives their younger self some advice and encourages viewers to embrace their unique qualities and to learn from their failures.
The #DearMe ad has already garnered over 4 million views and reminds us that we are truly all one of a kind. The clip's stars include content creators like Grace Helbig and Michelle Phan among others.
Trend Themes
1. Self-empowering Ads - Empowerment as a theme in advertising campaigns.
2. Advice-based Advertising - Advertisements with a retrospective narrative where individuals provide advice to their younger selves.
3. Celebrity-endorsed Advertising - Advertising campaigns endorsed by well-known personalities.
Industry Implications
1. Beauty Industry - Beauty influencers as endorsers of self-empowerment messaging.
2. Entertainment Industry - Celebrities making appearances in self-empowerment campaigns.
3. Social Media Industry - Social media platforms as a medium for broadcasting self-empowering messages.
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