The Always #LikeaGirl Campaign Reappropriates an Age-Old Insult
Meghan Young — June 28, 2014 — Lifestyle
References: always
When asked to 'run like a girl,' participants in the Always #LikeaGirl campaign exaggerated their movements to appear humorously dainty as though depicting a scene straight out of a comedy skit. In the minds of both males and females, the term 'like a girl' is an insult that strikes a deeper cord than a simple observation. It is a social expectation that the Always #LikeaGirl campaign is striving to banish.
By building up the confidence of young girls, which plummets during puberty, the Always #LikeaGirl campaign makes an effort to rewire the way this gender is perceived. An ambitious goal, one woman in the Always #LikeaGirl campaign states, "If you're still scoring and if you're still getting to the ball on time and you're still being first, you're doing it right. It's doesn't matter what they say."
By building up the confidence of young girls, which plummets during puberty, the Always #LikeaGirl campaign makes an effort to rewire the way this gender is perceived. An ambitious goal, one woman in the Always #LikeaGirl campaign states, "If you're still scoring and if you're still getting to the ball on time and you're still being first, you're doing it right. It's doesn't matter what they say."
Trend Themes
1. Empowering Ads - The #LikeaGirl campaign demonstrates the trend of creating advertisements that empower and uplift marginalized groups.
2. Gender Perception - The #LikeaGirl campaign addresses the trend of challenging societal norms and redefining the perception of gender roles.
3. Confidence-building Initiatives - The #LikeaGirl campaign showcases the trend of promoting confidence-building initiatives for young girls and combating negative stereotypes.
Industry Implications
1. Advertising - The #LikeaGirl campaign presents an opportunity for the advertising industry to create more inclusive and empowering campaigns.
2. Education - The #LikeaGirl campaign highlights the need for educational initiatives that inspire and empower young girls.
3. Media and Entertainment - The #LikeaGirl campaign opens up possibilities for the media and entertainment industry to challenge stereotypes and promote positive representation of women and girls.
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